customer service Flashcards
1
Q
what are the 4 P
A
product, price, promotion and place
2
Q
what do customers need and want out of the service
A
good quality products, good price, good brand or image
3
Q
what are the four elements together called
A
the marketing mix
4
Q
what is customer service
A
is the provision of service to customers before, during and after a purchase
5
Q
what should a business ensure
A
they should ensure that its customers are dealt with efficiently, consistently and effectively
6
Q
why should a company have good customer service
A
it enhances the organisations reputation, all organisations benefit from good publicity
