customer service Flashcards
a business that sells products and/or services to customers
retail
the method by which consumers acquire products and services
retailing
manufacturer-> wholesaler-> retailer-> customer
distribution channel
produces the products
manufacturer
buys large quantities of products directly from the manufacturer, breaks them into smaller units, and sells them to smaller units to retailers
wholesaler
receives, stores, displays, and sells the products to customers
retailer
stores that aim to provide their customers a convenient shopping experience. they are usually easily accessible and small in size. the selection is usually limited and prices may be higher.
convenience stores
classified as general merchandisers, they offer good service and broad variety and assortment of products of mid-to-high quality.
department stores
salespeople contact customers directly in a convenient location, usually the customers home, demonstrates products, take orders, and delivers the product or performs the service.
direct selling
these retailers offer a brand variety of merchandise , limited services, and low prices
discount store
these retailers offer brand-name merchandise at a discount, the merchandise typically consist of excess inventory, closeouts, and irregulars
off-price retailers
offer a variety of brand name merchandise at a significant discount off the manufacturers price.
closeout store
off-price stores that are owned by the manufacturer or retailer
outlet store
retailers that started out online and continue to do all their business that way
pure play