Customer Questions

Question 1

What is custom content?

Answer 1

 Custom content is any additional demographics, statements, or open-ended questions that may be added in addition to the existing 60 statements, 14 demographics and 2 open ended questions.

Question 2

Is there a deadline for certification/lists?

Answer 2

Where there is no deadline for obtaining a certification, however each list has its own deadline and in order to be considered for any list, deadlines will need to be met.

Question 3

Are there any extra steps to get on any lists?

Answer 3

To have the opportunity to be on the Fortunes 100s Best, you will need to complete your survey prior to the list deadline as well as completing both a Culture Brief and a Culture Audit.

Question 4

Do my contractors/employees who are out on leave need to take the survey?

Answer 4

 No, contractors are not on your payroll and will not need to take the survey.
 Employees who are out on leave – if they are expected to check their emails, they should be sent a survey but if they are not expected to be working you will not need to send them a survey link.

Question 5

What is participation threshold?

Answer 5

 Participation threshold is the number of employees who need to:
o Take the survey to be eligible for certification
o Take the survey to be eligible for lists

Question 6

Do I have to translate my own survey?

Answer 6

 You do not need to translate the 60 statements, 14 demographics, and 2 open ended questions, however, if you will be adding any additional content, you will need to translate yourself.

Question 7

For the comments section, if they respond back in another language will it automatically translate back to English so the customer can read it?

Answer 7

 The comments will come back in the language that it was answered in.

Question 8

Does it matter in what order the survey, culture brief and culture audit (if necessary) get completed?

Answer 8

• We recommend completing the culture brief while the trust index survey is open. This way once your survey closes you will be able to see if you are certified or not.
• If you are going for the Fortunes 100 Best List, you will want to complete your Culture Audit once your survey closes and your culture brief are completed to ensure you are certified before taking the next steps.

Question 9

What is the Trust Index?

Answer 9

 Our Trust Index survey is the minimum standard survey content required to be used in all recognition eligible surveys.

Question 10

What is a Culture Brief?

Answer 10

 A Culture Brief will need to be submitted along with the Trust Index survey. Essentially, the culture brief is a short questionnaire that covers your company, your workforce, your different demographics, and any benefits that you may offer. Its basically a chance for you to showcase your company and the information that is submitted will be used to determine your Best Workplaces list eligibility and must be completed to be certified as a Great Place to Work.
o All requirements on the CB will be marked with a red flag and must be completed by your company to become certified.
 Certified companies are automatically considered for all of the Best Workplaces List, so we recommend filling out the CB completely, even if you aren’t targeting any specific lists.

Question 11

What is a Culture Audit, how is it used, and who needs to complete it?

Answer 11

 A Culture Audit is used when a customer is wanting to be considered for Fortunes 100’s Best list, as well as positive coverage by GPTW and the Media.
 It is comprised of 5 Essay questions, 1 optional Extra Credit question and any supplemental materials that the customer feels necessary.
 Companies with 1,000 or more US Employees will need to complete the CA (both part time and full time) if they are looking to be considered for 100 Best.

Question 12

Does it matter in what order the survey, culture brief and culture audit (if necessary) get completed?

Answer 12

 It is recommended that you complete the Trust Index and the Culture Brief within the same timeframe while the Culture Audit will only need to be completed if you are looking to get onto the Fortunes 100 Best List.

Question 13

What is manager access?

Answer 13

 Manager access allows you to add or subtract any managers from viewing certain survey results.
 A manager can be given full results access or can only be given access to view certain demographic results.

Question 14

What is the difference between all the tiers?

Answer 14

 Assess –
o This is our base level tier. It offers one certification eligible survey, Best Workplaces List eligibility, and an overview of your results.
 Accelerate –
o This is our mid-level tier. It offers one certification eligible survey, an overview of your results, Best Workplaces List eligibility, and also allows you to add in custom content.
 Analyze –
o This is our high-level tier. It offers one certification eligible survey, Best Workplaces Lists eligibility, an overview of your results, a one our deep dive Culture Coaching session, Precoding/ Employee Demographics available, custom content and unlimited surveys.

Question 15

What is our methodology?

Answer 15

 Our For All methodology is centered around trust. We believe that the best workplaces are build on a deep foundation of trust with all employees, no matter who they are or what they do for the company.
 Our model is essentially an 85/15 split. Meaning that 85% of our model is the core of what we do. Its whether the employees trust the people they work for and whether all employees can reach their full human potential.
 The remaining 15% is made of the employees’ daily experiences in innovation, their companies values, and their leaders effectiveness paired with how consistently they are experienced by all groups.
 Financial growth is not something we necessarily measure but it is a result of the above.

Question 16

What differentiates us from our competitors?

Answer 16

 The main thing that differentiates us is that We are the global authority on workplace culture.
 We have 30 years of data and research behind our Trust Index Survey.

Question 17

What is the difference between an Account Manager and an Account Executive?

Answer 17

 Account Managers – Handles renewals and ongoing customer retention
 Account Executive – Handles new business

Question 18

What is the scale that we use to format our statements?

Answer 18

 We use the Likert Scale for our statements

Question 19

What is the Likert Scale?

Answer 19

 The Likert scale is used to measure consistency throughout our statements. It is on a scale of Almost always untrue to Almost Always True

Question 20

Is there a limit to the amount of custom content I can add?

Answer 20

 No, there is no limit to the amount of custom content that you can add, however, you may want to consider only adding in the pertinent information to the Certification survey. Because you are on the Accelerate tier, you have unlimited surveys which would allow you to gather all of the necessary information.

Question 21

How long does it take to complete the survey?

Answer 21

 The survey typically takes about 10 -15 minutes to complete but we do recommend giving about 20 minutes to each survey taker, so they don’t feel rushed.

Question 22

Everything that is on the survey must be on the survey?

Answer 22

 To be considered for certification yes, you will have to keep all 60 statements, 14 demographics, and two open ended questions. However, the survey taker is not required to answer all questions.

Question 23

“I don’t want to ask gender, etc., do I have to?”

Answer 23

 Yes, you do have to keep it on the survey however, the survey taker does not have to answer it if they do not want to.

Question 24

How long can the survey stay open and why?

Answer 24

 Once the survey is launched it will be open for two weeks however, if your participation threshold is low your survey will automatically extend one week.
 We recommend not keeping the survey open longer than three weeks to get the freshest data while still giving people ample time to take the survey.

Question 25

Can I take the dates off the badge?

Answer 25

 No, the dates you are certified for must be kept on the badge.

Question 26

What are your survey methods?

Answer 26

 The survey can be delivered three different ways.
o Email unique link – this is when the survey taker is precoded with their email. They will have a “Click Here” button when they receive their survey via email.
o Unique Identifier link – This will be distributed by the employer via ipad or kiosk and will allow the survey taker to log in via unique identifier (badge id, employee id, etc.)
o Generic link – This will be distributed by the employer via ipad, computer, kiosk, etc., and will allow anyone to take the survey without a unique identifier.

Question 27

Can I do a mixture of the survey methods?

Answer 27

 Yes, you can do a mixture of the different survey methods.

Question 28

Can I add a user into the portal to just do the Culture Brief but not Emprising?

Answer 28

 No, once you give someone admin access, they will be able to see emprising as well.

Question 29

How many people do I need to to hit the participation threshold?

Answer 29

 We don’t typically tell you how many responses you need with 5K invitees because we are shooting for as much participation as we can get. We don’t want the excitement
 After 5 days youll see your threshold on the eligibility
 The more diverse data you have will allow you to be more eligible for lists.

Question 30

Why are demographics important?

Answer 30

 A demographic is a question where you can customize your answer options
 To be able to slice your data into different groups
o Department, location, remote, etc.

Question 31

Is there anything that you (GPTW) have regarding RTW statements?

Answer 31

 There are some resources that may help in the Knowledge Base

Question 32

Is Manager Access included?

Answer 32

 Manager access is not included in the Accelerate tier however, it can be a purchased add on.

Question 33

What is Manager Access?

Answer 33

 Manager access allows the customer to add in managers with restricted access to certain survey results.

Question 34

How can I increase my participation?

Answer 34

 Notify your employees of the survey, emphasize its importance and how its feedback will be used prior to the survey going out.
 Send out reminders to those who have not completed the survey yet

Question 35

How many responses do I need to be considered for certification?

Answer 35

 To be considered for certification you will need at least 10 responses.

Question 36

By not meeting the eligibility criteria for all our countries, will that effect the eligibility of the countries that are eligible?

Answer 36

 No, only the countries that do not meet the criteria will not qualify. As long as the other countries meet, they will be eligible for certification.

Question 37

What are your focus areas?

Answer 37

	Fairness 
	Credibility 
	Respect 
	Comradery 
	Pride

Question 38

Is there a list of questions for the culture brief?

Answer 38

 Yes, they are in the portal with the Culture Brief

 We can send a link to a previous CB if one was completed.

Question 39

Is there a good recommendation for finalizing EDF?

Answer 39

 While there is no official rule, we recommend finalizing it as close to the launch date as possible.

Question 40

How many demographics can we pre-code?

Answer 40

 You can pre-code 7 demographics

 It used to be 9 but Gender and LGBTQ+ have been removed and added on the survey

Question 41

Have any demographics change?

Answer 41

 Gender has another option
 LGBTQ+ has another option
(December 2021)

Question 42

Will each country get the same questions on the survey?

Answer 42

 The survey questions may vary depending on the country.

Question 43

Will we be able to precode any of the 14 demographics or are they pre-selected?

Answer 43

 There are 7 demographics that you can precode.

o Manager level, Age, Birth Year, Tenure, Work Status,

Question 44

What is a Confidentiality check?

Answer 44

 The system will only allow you to have a specific amount of unique instances within the EDF

Question 45

Are there any limitations to custom statements?

Answer 45

 Not necessarily limitations, but we do recommend keeping them positively worded.

Question 46

Does each country have a culture brief?

Answer 46

 If you are going for certification in that country, you should be completing a culture brief.

Question 47

What is manager hierarchy?

Answer 47

 Manager hierarchy is something that is pre-coded and shows the direct reports all the way up to director level managers based on the specific identifier for each employee.

Question 48

Is it possible to for me (the customer) to get a link to send out?

Answer 48

 Yes, you will get a global link that will allow you to send the survey to your employees.

Question 49

Even though I have the link early, is the survey live?

Answer 49

 No, the survey will not go live until your survey launch date.

Question 50

Can I have the survey open longer than two weeks?

Answer 50

 Yes. If your participation threshold is low, it will automatically extend one week.
 You can change your survey manually once it is launched by clicking the “Change End Date” button.

Question 51

What is the Login screen?

Answer 51

 The log in screen is where your survey takers will input their unique id if necessary.

Question 52

What is the difference between the personalized link and the global Link?

Answer 52

 A personalized link is what is given to the survey taker if they have a unique identifier
 A global link is what is distributed by the employer and can be used by any survey taker.

Question 53

What is the process for getting on the people companies that care list?

Answer 53

 Once you become certified, that is all on your end.
 It’s all centered around your data.
 On our end, around 4-8 weeks before the list, we will be sending out emails to the winners.

Question 54

Can I move demographics into the “comradery” section?

Answer 54

 Yes you are able to move demographics into another section.

Question 55

Can I move the sequence of the demographics?

Answer 55

 Yes, you are able to re-sequence the order of the demographics.