Customer Persona Flashcards
are semi-fictional representations of your ideal customers based on data and research
Buyer personas
___ shared a Customer Persona Template where a team can write about their assumptions about their customers. This persona will be the basis of the validation plan.
Carlo Valencia
____ is about understanding the problems and needs of your customers, gaining more insights about them and confirming whether the idea is attractive to the target customer.
Customer Validation
It is a simple tool for testing out your latest startup and product ideas
validation board
___ is the practice of dividing a company’s customers into groups that reflect similarity among customers in each group.
Customer Segmentation
three validation methods that we recommend for customer validation:
1.Interview/Observe
2.Pre-sell/Pitch
3. Concierge
This method is used when you have little information about your customers. The goal is to validate your assumptions about your customers and find pain points.
Interview and Observation
the person asking the questions or having casual conversation with the customer
Interviewer
the person taking down notes
Documenter
the person taking a video or photos of the interview
Observer
This method involves pitching your idea to the customers even before the product has been built
Pre-sell or Pitch
This method suggests that the team build a product with minimal technology as possible and deliver that product to the customers.
Concierge