Customer Accounts Flashcards
The FINRA suitability rule requires all of the following
Reasonable Basis Suitability, customer specific suitability, and quantitative suitability.
Reasonable Basis Suitability is
This is a review of the features, returns, costs and risks of the recommended product or strategy. Only those products with the best combination can be recommended to clients.
Customer-Specific Suitability is
Once the recommendation has completed “reasonable basis” suitability, that does not mean that it can be recommended to all customers.
Quantitative Suitability is
A single recommendation might be suitable for a customer, however a large number of similar recommendations might not be. It all depends of the customer’s objectives, needs, and ability to pay for the recommended transactions.
A customer directs a registered representative to execute a trade which the representative believes is unsuitable for the customer. After explaining this, the customer directs that the trade be performed. The representative should:
Execute the order. Note his exception in the customer account file.