culture, entertainment and leisure opportunities

Question 1

What were causes for the growth in spectator sports?

Answer 1

• The radio: 1936 BBC first broadcast
• A need for a distraction: 1930s (Escapism)
• Cheap stadia: Hampden Park 1937: 149,547
• Television: 1966 WC 32mn viewers (British TV record)
• Post WWII: Newspapers / “backpage phenomenon” (stats, league tables, etc.

Question 2

What was the target audience for tourism during the 19th century?

Answer 2

The aristocratic middle and upper classes

Question 3

What was the target audience for tourism during the 20th century?

Answer 3

There was more leisure time, money, transport and paid holidays, which in turn led to tourism being able to expand and cater for working classes

Question 4

Post WWII tourism / leisure

Answer 4

Increasing affluence allows this industry to diversify and offer consumer choice. For example: Foreign travel

Question 5

Tourism during the interwar years

Answer 5

• Before the 1930s, tourism was for the middle and upper classes
• By 1939, there were 2mn cars on the road which allowed tourism in Scotland to grow. This was helped by the new affordability of the automobile.
• Domestic Holidays.

Question 6

Butlins

Answer 6

• Billy Butlin creates the first Butlin’s on Skegness in 1936
• promised a weeks holiday for a weeks wages
• Offered a cheap holiday in chalets.

Popularised over the next 30 years:
* 1939: two camps providing 100,00 holidays / year
* 1960s: six more camps had been built
* 1970s: It begins to decline due to changing tastes.
( Foreign travel, youth culture, family reputation, regimented)

Question 7

Foreign tourism in the 50s-70s

Answer 7

• Affordability of holidays during this period made foreign travel increasingly more possible.
• Benidorm, Mallorca and Magaluf
• 1968 4% mediterranean 1971 8% mediterranean
  This greatly changed attitudes to ornaments (souvenirs)
  *By 1979, Britons were spending more on foreign holidays than domestic holidays.

Question 8

New types of holidays:

Answer 8

• Caravanning: Greater accessibility of caravans
  person: adventurous, rejects regiment nature of package holiday ( Butlins )
• The Hippy Trail: From Europe to central or eastern Asia
  person: young hippies - reject materialistic consumer society. Can be linked to the Beatles.

Question 9

Limitations to the growth in tourism

Answer 9

• Twas still for the middle class
• %60 of workers had 2-3 weeks of paid holidays
• %25 had no paid holiday entitlement
• 1/3 of middle class went abroad, but only 1/5 of the working class travelled abroad