Culture Bias

Question 1

(AO1) Ethnocentrism

Answer 1

The belief in the superiority of one’s own cultural group.

Question 2

(AO1) Example of Ethnocentrism

Answer 2

The Strange Situation: Mary Ainsworth
She only reflected the norms and values of American culture in attachment research.
This lead to misrepresentation of children’s upbringing in other cultures.

Question 3

(AO1) Cultural Relativism

Answer 3

Suggests behaviours can only be understood from the perspective of the culture the behaviour was discovered in.
Recognising this can avoid culture bias in research.