Culture Bias Flashcards
Define Culture Bias
The tendency to judge all people in terms of your own cultures assumptions (bias judgement).
Define Cultural Relativism
The view that behaviour cannot be judged properly unless it is viewed In the context of the culture in which it originates.
Define Culture
The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people.
Define Ethnocentrism
Seeing things from the point of view of ourselves and our social group. Evaluating other groups of people using the standards and customs of ones own culture.
Define Alpha Bias
Research exaggerates cultural differences and values one culture above others.
Define Beta Bias
Ignores the possibility of cultural differences and assumes that one culture can be generalised to all others.
Define the Emic Approach
Behaviour that is culturally specific, rather than an understanding of human behaviour globally. (Often from the view of an outsider).
Define the Etic Approach
This aims to explain universal human behaviour (not reliant on culture). This is often done by comparing and contrasting different cultures to determine which aspects appear across all cultures.