Culture Bias Flashcards
1
Q
What is culture
A
Refers to the set of customs, social roles, behaviour norms and moral values that are shared by a group of people
2
Q
How does culture bias relate to western countries
A
- psychology developed here
- researchers assumed that people from western cultures are the same people from other cultures
- may have been assumed that non-western cultures were make primitive and less worthy to study
3
Q
What is alpha bias
A
Exaggerates the difference between cultures
4
Q
What is beta bias
A
Ignores the difference between cultures
5
Q
What is emit construct
A
An idea/approach that applies to only one culture
Bias may still occurred by exaggerating differences between different cultures
6
Q
What is etic construct
A
An idea/approach that is not culturally specific and can be applied universally
7
Q
What is ethnocentrism
A
- where our own culture is taken as the norm that we judge other cultures against
- research is centred around one culture it’s based on
8
Q
What study’s related to culture bias
A
- asch
Study was ethnocentric because it was only done in America
Etic bias because asch generalises the results to members of groups that hadn’t actually been studied - Milgram
- American participants
- didn’t take cultures into account
- imposed etic
9
Q
What are the social implications
A
- problematic when biased views can influence society
10
Q
What are the problems with doing cross cultural research
A
- even with a translated it can be shed to interpret what they are saying
11
Q
What are the ways of reducing cultural bias
A
- should recognise cultural relativism
- accepting there is no universal standards for behaviour and research done must take into account all cultures
- samples should represent the group you want to generalise to
