culture bias Flashcards
what is culture bias?
the tendency to interpret all behaviour in the eyes of your own culture and ignoring the effect cultural differences may have.
what is ethnocentrism?
judging other cultures by the norms and values of your own culture - the belief your culture is superior
what is cultural relativism?
the idea that norms, values and standards can only be understood in the context of a specific culture
example of ethnocentrism
Ainsworth’s strange situation - misinterpreted child-rearing practices in different countries, secure and insecure attachment are biased categories, other cultures seem abnormal as they deviate from American norms
example of cultural relativism
John Berry (1969) - etic and emic approach - etic looks from outside a given culture and attempts to describe in terms of universality. emic looks from inside a given culture and identifies behaviour that are specific to that culture. i.e Ainsworth - etic