culture bias Flashcards
what is culture bias
the tendency to judge people in terms of ones own cultural assumptions
what does WEIRD stand for
westernised, educated, industrialised, rich, democratic
what is an etic approach
looks at behaviour from outside of given cultures and draws universal trends/ conclusions about behaviour e.g. cognitive neuropsychology. Starbucks same menu everywhere
what is an emic approach
looks at behaviour from within a given culture (not applied universally) e.g. looking at children in collectivist cultures being breastfed by all women in community. McDonalds different products in different countries
what is alpha bias (culture)
occurs when a theory assume that cultural groups are profoundly different
what is beta bias (culture)
occurs when real cultural differences are ignored are minimised, and all people are assumed to be the same, resulting in universal research designs and conclusions
what is ethnocentrism?
seeing the world only from your own perspective, and believing that this one perspective is both normal and correct
what is cultural relativism?
behaviour can only be properly understood if the cultural context is taken into account