culture bias

Question 1

what is culture bias

Answer 1

the tendency to judge people in terms of ones own cultural assumptions

Question 2

what does WEIRD stand for

Answer 2

westernised, educated, industrialised, rich, democratic

Question 3

what is an etic approach

Answer 3

looks at behaviour from outside of given cultures and draws universal trends/ conclusions about behaviour e.g. cognitive neuropsychology. Starbucks same menu everywhere

Question 4

what is an emic approach

Answer 4

looks at behaviour from within a given culture (not applied universally) e.g. looking at children in collectivist cultures being breastfed by all women in community. McDonalds different products in different countries

Question 5

what is alpha bias (culture)

Answer 5

occurs when a theory assume that cultural groups are profoundly different

Question 6

what is beta bias (culture)

Answer 6

occurs when real cultural differences are ignored are minimised, and all people are assumed to be the same, resulting in universal research designs and conclusions

Question 7

what is ethnocentrism?

Answer 7

seeing the world only from your own perspective, and believing that this one perspective is both normal and correct

Question 8

what is cultural relativism?

Answer 8

behaviour can only be properly understood if the cultural context is taken into account