culture bias Flashcards

1
Q

what is culture bias

A

the tendency to judge people in terms of ones own cultural assumptions

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2
Q

what does WEIRD stand for

A

westernised, educated, industrialised, rich, democratic

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3
Q

what is an etic approach

A

looks at behaviour from outside of given cultures and draws universal trends/ conclusions about behaviour e.g. cognitive neuropsychology. Starbucks same menu everywhere

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4
Q

what is an emic approach

A

looks at behaviour from within a given culture (not applied universally) e.g. looking at children in collectivist cultures being breastfed by all women in community. McDonalds different products in different countries

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5
Q

what is alpha bias (culture)

A

occurs when a theory assume that cultural groups are profoundly different

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6
Q

what is beta bias (culture)

A

occurs when real cultural differences are ignored are minimised, and all people are assumed to be the same, resulting in universal research designs and conclusions

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7
Q

what is ethnocentrism?

A

seeing the world only from your own perspective, and believing that this one perspective is both normal and correct

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8
Q

what is cultural relativism?

A

behaviour can only be properly understood if the cultural context is taken into account

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