culture Flashcards
define culture
set of values and norms shared by a society
determinants of culture
- education
- language
- religion
- political philosophy
- economic philosophy
- social structure
what moves you up the social structure
- education
- money
what moves you down the social structure
less money
what does socioeconomic standard depend on
- background
- education
- income
define culture literacy
knowledge of different cultures you’re dealing with or doing business with
importance of culture literacy
- reduces conflict
- effective communication
- successful negotiation
- product translation(marketing)
what is a social structure
different socio-economic classes within a social structure shows how a society is organized and how people are connected
what is social stratification based on
- family background
- occupation
- income
- education
aspects of socioeconomic
- economic
- social
Hofstede’s dimensions of culture
- power distance dimension
- individualism vs collectivism
- masculine vs feminine
- uncertainty avoidance
- long term vs short-term orientation
what is power distance
a society’s degree of acceptance of unequal physical and mental abilities and the distribution of power within that society
what is individualism
prioritizing MY OWN needs, for example, USA
what is collectivism
group needs are more important, for example, Egypt
what is masculine vs feminine
focuses on the relationship within society and different gender roles