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Cultural Studies > Cultural studies > Flashcards

Cultural studies Flashcards

1
Q

Text in culture and its main features

A

a text is anything that produces meaning
main features:
includes the production of meaning through images, sounds, objects
texts are polysemic - they contain the possibility of a number of different meanings that have to be realized by actual readers who give life to words and images.

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2
Q

What is discourse in cultural studies? What are its main features?

A

discourse - regulated ways of speaking about the subject through which objects and practices acquire meanig
main features:
Cultural Norms and Values
Language Variation
Symbolism and Metaphor
Intertextuality
Power Dynamics
Identity Construction
Socialization and Social Cohesion
Resistance and Change

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3
Q

What are the three broad defenitions of culture proposed by Raymond Williams?

A
  1. ‘a general process of intelectual, spiritual and aesthetic development’
  2. ‘a particular way of life wether of a people, a period or a group.’
  3. ‘the works and practices of itellectual and especially artistic activity.’
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4
Q

What are the general characteristics of culture?

A

Leared and acquired

Constantly changing

Constracts a whole yet various

Showed by a group of people

Cultivated

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5
Q

Popular culture definitions

A
  1. simply culture that is widely favoured or well liked by many people
  2. the culture that is left over after we decide what is high culture; texts and practices that fail to qualify as a high culture; popular culture as inferior culture
  3. popular culture as mass culture, its hopelessely commertial structure.
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6
Q

What are the major ways of understanding popular culture?

A

Consuming media and entertainment

Participating in fashion and trends

Using recognised linguistic

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7
Q

Tarantino’s postmoderism

A
  1. a parody of reality
  2. excessive graphic, comic book style violence
  3. abuse of drugs
  4. provocative use of gender and sexuality
  5. provocative use of racism
  6. frequent references the past(noatalgia)
  7. films splet into non- chronographical sections
  8. intertextuality
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8
Q

The Frankfurt school

A

a philosophycal and sociologycal movement preocupied with new cultural phenomena in theit economical & social context
founded in 1923

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9
Q

What are culture industries?

A

Culture industries produce cultural products on a large scale for mass consumption

Culture industries are driven by profit motives, with cultural products created and marketed primarily for economic gain.

Cultural products produced by culture industries often follow established formulas, conventions, and trends to maximize their commercial appeal.

Culture industries have significant influence over public opinion, attitudes, and values through the dissemination of cultural content via mass media channels.

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10
Q

Three claims of Theodore Adorno against popular music

A

Standardization and Repetition
Mass Production and Mass Consumption
Manipulation and Control

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11
Q

Five most common themes in popular music

A
  1. coming out of age - growing up and becoming who one is ment to be
  2. statemets of disconnect
  3. frendship
  4. love & heartbreak
  5. death
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12
Q

Pseudo - individualization in popular songs

A
  1. no chorus - each verse begins or ends with a refain
  2. no bridge
  3. guitar solo/riff; keyboard section; sax solo etc
  4. male/female voice, duet, various styles of singing.
  5. jazz style, rock, pop etc.
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13
Q

Subcultural resistance - the crisis of cultural dominance

A

Youth subcultures express opposition to the dominant and parent cultures
They resist incorporation into mainstrem cultures by trying to remain secret
Resistance expressed through style/symbolic rituals.

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14
Q

Style defiition

A

Continiues subculture’s distinguishig characteristics

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15
Q

Style purposes

A
  1. to distinguish participants from ‘normal’ society.
  2. to create a distinct subcultural identity
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16
Q

Enumerate the main elemets of style in subcultural studies

A

Image – appearace composed of costume, accessories

Visible manifistation behaviour

Argot – a special behaviour and how it is delivered(jargon, sleng, secret language, spesific pronounciation)

Particular music and related rituals and festivals.

17
Q

What is Bricolage

A

a combination and remarcing transformation of various cultural objects

18
Q

What is Homology

A

the symbolic fit between the values and lifestyles of a group, its subjective experience and the forms it uses to express or reinforce its total concerns

19
Q

Significant features of postmodern popular culture

A
  1. Fragmentation and Pluralism
  2. Pastiche and Parody
  3. Metafiction and Metatextuality
  4. Consumerism and Commodification
20
Q

Subculture defiition according to Ross Heanfler

A

a relatively diffuse social network having a shared identity, distinctive meanings around certain ideas, practices and objects and a sense of marginalisation form or resistance to a percieved ‘conventional’ society.

21
Q

Advertising defenition

A

a form of communication used to persuade people to buy

22
Q

Marketing defenition

A

a coordinated strategy to induce desire within consumers for a particular brand by margaining the relationship between the consumer and the brand as well as creating value for the consumers.

23
Q

Famous person testemonial

A

a strategy linking a product with the support of a well-known person

24
Q

Plain-folks appeal

A

a strategy associating a product with simplicity and the common person

24
Q

Snob-appeal approach

A

an attempt to convince consumers that using a product will enable them to maintain or elevate their social status

25
Q

Bandwagon effect

A

based on exaggerated claims that everyone is using a particular product to encourage consumers to not be left behind

26
Q

Hidden-fear appeal

A

a strategy playing on a sense of insecurity, trying to persuade consumers that anly a specific product can offer the relief/solution

27
Q

Enumerate three main components of critical culture studies.

A

Power Dynamics

Ideologies

Representations

28
Q

What is transmedia storytelling?

A

Transmedia storytelling is a technique of telling a story using multiple formats that use current digital technologies and sharing it across different platforms.

29
Q

Enumerate new trends in Internet advertising

A

Personalization and Targeting

Native Advertising

Video Advertising

Influencer Marketing

Programmatic Advertising

30
Q

What are the main new trends in contents of VOD/OTT streaming content?

A
  1. moetyzing nostalgia: popular old shows from the past; remakingold shows for a new audiece; reunion shows.
  2. capitalizing on big franchises with a big fanbase: sequel; precuel; spin-off; remake
31
Q

Enumerte the main advantages of contemporary streaming content.

A
  1. eormous content variety
  2. niche content for niche viewers
  3. live streaming events
  4. possible binge-watching
  5. no advertising
  6. high quality content/no storage problems
  7. increasing stream quality seeds
32
Q

Enumerate the major economical/social processes led to the emergence of popular culture in the latter 19th century

A

Industrialization
Expansion of Mass Media
Technological advancement

33
Q

Enumerte the main disadvantages of contemporary streaming content.

A
  1. addiction to binge-watching
  2. social isolation
  3. decision fatigue
  4. distraction from intellectual, educational, or physical activities
  5. problems in family life

Cultural Studies (4 decks)

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