Cultural/social Factors

Question 1

Cultural differences

Answer 1

Beliefs + values of a society and also norms
Way people behave

Question 2

Language differences

Answer 2

Can cause confusion or misunderstanding
Body language etc deemed as another way

Question 3

Unintended branding

Answer 3

Marketing that has gone wrong
E.g Pepsi’s slogan - ‘come alive with the Pepsi generation’ translated to ‘Pepsi brings you ancestors back from the dead’ in Chinese

Question 4

Different tastes

Answer 4

Include taste/flavour - sweet/spicy/bitter

Question 5

BUSI cultural norms

Answer 5

Parts of Asia prefer to use formal salutations or surnames whereas western use first name