cultural social factors Flashcards
1
Q
define culture
A
a set of values/beliefs
2
Q
give examples of cultural differences
A
- different tastes
- language
- unintended meanings
- inappropriate/inaccurate translations
3
Q
why is ethnocentrism dangerous for businesses?
A
ethnocentrism = A business which believes that a success story in one country can translate to all other countries in which it operates
- if a business follows this approach it can lead to mistakes
4
Q
examples of high-context cultures
A
- Chinese
- Korean
- Japanese
- Vietnamese
- arab
5
Q
examples of low-context cultures
A
- Italian
- English
- north american
- German
6
Q
high context communication needs:
A
- establish social trust
- value personal relations and goodwill
- an agreement by general trust
- negotiations are slow
7
Q
low context communication needs
A
- Get down to business first
- Value expertise and performance
- Agreement by specific, legalistic contract
- Negotiations efficiently as possible
