Cultural Semiotics I - Turner Flashcards
What is a sign?
it’s the smallest unit of communication within a language system
What does a sign consist of?
signifier = physical form signified = mental concept
What is Semiotics?
Semiotics allows to examine signifying practices of meaning
Describe the relation between word and meaning
this connection is arbitrary, it is based on collective decisions
Is there are reason that a specfic word has a specific meaning? (according to Turner)
there is no real reason between word and meaning
What is the natural reason of expressing a certain concept?
there is no natural/universal reason, rather a matter of convention
What do languages organize?
languages organize everything
What is the product of culture?
Culture produces social realities