Cultural Dimensions Flashcards
Created, identified the term
Joe freed
Definition
Specific:
-factors that reflect variances among cultures
-perspectives that are based on
Values
Beliefs
Aware of cultural differences:
- able to avoid misunderstandings
- communication better between members of different cultures
Individualism Low/High
Degree to which importance is placed on
> individual well-being
> collective week-being
HIGH individualism
Focus:
individual well-being
Self-reliance
Autonomy
LOW individualism
Focus:
Cohesion
Harmony
Behaving in a was that works towards common good of group
Independence
Uncertainty avoidance
- extent to which people feel threatened by
i) uncertain situations
ii) unknown
High uncertainty avoidance:
- Intolerance, discomfort
- Resistance to change
- Existence of very strict rules, enforcement of practices to make sure rules are followed
- Discomfort with unknown situations
Low uncertainty avoidance:
- Welcoming uncertain situations
- Excitement for
i) unknown
ii) new experiences - risk taking
- Willingness to change and adjust
Mahmud Al Kailani
AIM
Investigate factors impacting internet buying in 3 countries: USA INDIA JORDAN
Mahmud Al kailani
METHOD
Target population: students studying in USA INDIA JORDAN
convenience sample
Survey via email
Studies 3 variables:
WILLINGNESS to buy over the internet
Uncertainty avoidance
Perceived risk
Mahmud Al kailani
RESULTS
Jordans: highest uncertainty avoidance
Americans: lowest uncertainty avoidance
