Cultural Bias Flashcards
1
Q
What did researchers assume
A
Western cultures are the same as people in other cultures
2
Q
Etic research
A
Research from specific cultures which is applied to other cultures to find universal laws
3
Q
Emic research
A
Based on a specific culture that’s used to understand the culture from within
4
Q
What is ethnocentrism
A
Our own culture is taken as the norm that we judge other cultures against.
E.g asch research into conformity( etic bias)
Milgram- study of obedience (etic research)
5
Q
Problems with cross cultural research
A
Results not always vadlid
Different beliefs
Researches might judge behaviour against their own
6
Q
Ways to reduce cultural bias in research
A
Recognise cultural relativism ( accepting no universal standards)
Samples sound be representative
