Cultural Bias Flashcards
What is cultural bias
Refers to a tendency to ignore cultural differences and interpret all phenomena through the lens of one’s own culture, leads to any cultural differences in behaviour that deviate from this standard inevitably being seen as abnormal or inferior
Example of cultural bias
Applying findings from studies conducted in individualistic cultures to all over the world
What is ethnocentrism
Judging other cultures by the standards and values of one’s own culture, in its extreme is the belief of superiority of one’s own culture which may lead to prejudice
What is cultural relativism
The idea that norms, values and ethics can only be meaningful and understood within specific social and cultural contexts
What is an etic approach
Looking at behaviour from outside a given culture and attempting to describe those behaviours that are universal
What is an emic approach
Functions from within a certain culture and identifies behaviours that are specific to that culture
Who identified emic and etic approach
Berry
Is ainsworth etic or emic
Imposed etic as she studies behaviour in a single culture and assumed it could be applied universally