cultural bias

Question 1

key ideas of cultural bias

Answer 1

ethnocentrism
cultural relativism
emic constructs
etic constructs
imposed etic

Question 2

ethnocentrism

Answer 2

judging other peoples’ culture from the values of your own culture

our own cultural perspective is taken as a standard by which we measure other cultures, leads to prejudice and discrimination

particularly true of Western societies imposing their own values of non-Western societies

Question 3

cultural relativism

Answer 3

behaviour cannot be judged properly unless it i viewed in the context of the culture in which it originates

researchers may use an emic or etic approach to understanding cultures

Question 4

emic constructs

Answer 4

are specific to a given culture

vary from one culture to another

look at behaviour from the INSIDE of the cultural system

Question 5

etic constructs

Answer 5

analyses of behaviour focusses on the universality of human behaviour, universal factors that hold across all cultures

looks at behaviour from the OUTSIDE of the culture

Question 6

imposed etic

Answer 6

taking findings from one culture and assuming it can be applied universally

Question 7

evaluation of cultural bias

Answer 7

indigenous psychology
Asch
stereotyping

Question 8

indigenous psychology : EVALUATION OF CULTURAL BIAS

Answer 8

• researchers have become more aware of cultural bias
• has caused a move towards using more native researchers to conduct research and interpret results

Question 9

Asch : EVALUATION OF CULTURAL BIAS

Answer 9

• replicants of Asch found there were differences in conformity in individualist and collectivist cultures
• demonstrates cultural bias in the original study

Question 10

stereotyping : EVALUATION OF CULTURAL BIAS

Answer 10

• cultural bias has led to prejudices against certain groups
• e.g. IQ tests were used to claim that African-Americans were genetically inferior during WWI