Cultural Bias

Question 1

• definition of culture
• definition of cultural bias
• definition of cultural relavitism
• example of cultural bias
• Alpha bias within cultural research
• Beta bias within cultural research
• definition of ethnocentrism
• definition of indigenous psychologies

Answer 1

1. The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people.
2. The tendency to judge all cultures and individuals in terms of your own cultural assumptions. This distorts or biases your judgements.
3. The view that behaviour, morals, standards and values cannot be judged properly unless they are viewed in the context of the culture in which they
   originate.
   4.Milgram’s study into obedience was originally conducted
   using 40 male American participants, but then also replicated using Spanish students (Miranda et al. found over 90% obedience rates in Spanish students) This suggests that Milgram’s original results were specifically bound to American cultures.