Cultural and social factors

Question 1

What are cultural factors?

Answer 1

Cultural factors include; Beliefs, moral values, traditions, language, laws held by a country

Question 2

What are social factors?

Answer 2

lifestyle, religion(s), economic wealth, family structures, education, and political systems held by a country

Question 3

What is the difference between high context and low context countries?

Answer 3

Countries with high context communication needs:

Establish social trust first
Value personal relations and good will
Agreement by general trust
Negotiations slow and ritualistic

Countries with low context communication needs:

Get down to business first
Value expertise and performance
Agreement by specific, legalistic contract
Negotiations efficient as possible

Question 4

What are some things businesses need to watch out for when selling in other countries?

Answer 4

Symbolic colours
Inaccurate translations
Unintended meanings
Inappropriate branding and promotions