Cultural and Social Factors (4.3.3) Flashcards

1
Q

What are some cultural and social factors businesses must consider to effectively market their products/services in different countries and regions?

A

-Cultural differences
-Unintended meanings
-Inappropriate/ Inaccurate translations
-Inappropriate branding and promotion
-Language
-Different Tastes

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2
Q

What do each of these cultural and social factors mean?

A

-Cultural differences-need to understand value, beliefs, customs and traditions and so businesses need to adapt their marketing strategies
-Unintended meanings-
-Inappropriate/ Inaccurate translations
-Inappropriate branding and promotion
-Language
-Different Tastes

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3
Q

What does adapting to these cultural and social factors mean the business can achieve?

A

Achieve Long-Term success

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4
Q

Finish Second que card

A
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