Cultural and Social Factors (4.3.3) Flashcards
What are some cultural and social factors businesses must consider to effectively market their products/services in different countries and regions?
-Cultural differences
-Unintended meanings
-Inappropriate/ Inaccurate translations
-Inappropriate branding and promotion
-Language
-Different Tastes
What do each of these cultural and social factors mean?
-Cultural differences-need to understand value, beliefs, customs and traditions and so businesses need to adapt their marketing strategies
-Unintended meanings-
-Inappropriate/ Inaccurate translations
-Inappropriate branding and promotion
-Language
-Different Tastes
What does adapting to these cultural and social factors mean the business can achieve?
Achieve Long-Term success
Finish Second que card