cultural and gender issues Flashcards
gender
role or identity as male or female in society
sex
biological differences such as chromosomes, hormones and sex organs
alpha bias
when differences between men and women are exaggerated
e.g. research findings that there are real differences between men and women but undervalue one gender compared to the other
beta bias
differences between men and women are minimised
androcentrism
only studying males then applying it as a ‘universal’ concept to the whole population
ethnocentrism
tendency to draw conclusions on ‘universal’ behaviours based on only one culture
cross-cultural research
research where more than one culture is studied to find similarities/differences between cultures and decide if something is universal
etic in cross-cultural research
attempts to apply universal and culturally neutral concepts to explain and compare behaviour across cultures
assumes most human behaviour is common
emic in cross-cultural research
emphasises every cultures differences - focuses on culturally specific phenomena, significant only to that culture