CSR

Question 1

3P’s

Answer 1

People, Planet, Profit

Business being about more than just money

Question 2

Peter Fisk

Answer 2

Author of 'People, Planet, Profit'
Genius works (thinktank business)- innovation expert
"Innovation is about divergent thinking" - asking new questions - could apply making the familiar strange (Bell) of defamiliarisation

Question 3

Bill Taylor

Answer 3

Co-founder of fast magazine
Famously said: “In a world being reshaped by the relentless advance of technology, what stands out are acts of generosity and connection that remind us of what it means to be human”

Question 4

Pat Caplan - Ethics of Anthropology

Answer 4

Anthropologists formulate problems AND solutions

Businesses must be self regulating with society e.g. making a profit/giving back

Question 5

Duarte

Answer 5

Ethnography of Ferrus Brazilian mining company

• Symbolic manifestations
• Structures and practice
• Values and beliefs

Question 6

Anita Roddick

Answer 6

Bodyshop founder

CSR = too corporate, has become capitalised

Question 7

Starbucks

Answer 7

Created CSR culture - choosing them = ethical choise

However… tax evasion

Question 8

Martin (2010)

Answer 8

Robert McNamara - Ford & Vietnam war: bean counting/working on numerical predictions and goals
Ford assembly line - short term success … in long run, lacked innovation: ethnography encourages innovation

• There are some problems with anthropology and business: culture is thrown around so heavily it has lost its meaning, deterministic model of culture goes against what anthropology was trying to move away from, extreme alienation (from more than just the product (Marx) - alienation of worker’s subjectivity
• Overall: service sector in UK should move away from numerical target systems: counterproductive and lacks innovation

Question 9

Batteau

Answer 9

4 elements of organisational culture

1) rationality
2) boundaries
3) authority
4) resistance

Conflict between organisational analysts and anthropologists definitions of culture: external vs internal (working to different means potentially)

Question 10

Futurice blog

Answer 10

culture is “underlying structure”
CSA - current state analysis
To change culture (very hard.. means changes way of being) must interact with employees, show them the results make them truly feel this agenda
(in application of CSR - make the workers truly believe it e.g. Ferrus’ managers clearly believed in things like transparency, it was emotive)

Question 11

Cefkin (2009)

Answer 11

Socioeconomic contexts : globalisation = spreading of supply/demand: call for a niche, consumer targeted and driven market, increasingly have to stand out : emphasis on the customer (how customers have appropriated businesses)
Anthropology can work as a means of tapping into understanding the consumer/user (in applying CSR, core values held, why choose unethical when you can have something ethical? gives company a good reputation)