CSR

Question 1

What are the trends in clothing production?

Answer 1

• fast fashion
• clothing production has doubled from 2000 to 2014
• the number of clothes purchased each year has increased by 60%

Question 2

What are three ways to innovate?

Answer 2

• product and services
• processes
• business models

Question 3

What are the three dimensions of CSR and environmental sustainability

Answer 3

• social
• economic
• scientific

Question 4

What are the three factors of sustainability?

Answer 4

• economic
• environmental
• social

Question 5

When was the concept of sustainable development created?

Answer 5

In 1987 at the WCED

Question 6

When did sustainable development gain greater recognition?

Answer 6

In 1992 at Earth Summit UNCED

Question 7

What is the ring model?

Answer 7

Created in 1996 it shows the interlocking rings of the three factors of sustainability

• fails to solve root of problems
• leads to assumptions of trade-offs

Question 8

What is the nested sustainability stage?

Answer 8

Economic and social development endeavors must be nested within the limits of the environmental carrying capacity

Question 9

What was the millennium ecosystem assessment?

Answer 9

In 2003, when they said that human activity is putting such a strain on the earth that it cannot be taken for granted anymore

Question 10

What are the two sustainable development models?

Answer 10

• take>make>waste

- borrow>use>return

Question 11

What are the 5 stages of recognizing that sustainability is key?

Answer 11

• pre-compliance
• viewing compliance as an opportunity
• beyond compliance (making value chains sustainable)
• integrated strategy (designing sustainable products and processes)
• passion and purpose (developing new business models)

Question 12

What is pre-compliance?

Answer 12

• illegal and unsustainable

- cutting corners

Question 13

What is compliance?

Answer 13

• legal but unsustainable

- reactive but does nothing more than what is needed

Question 14

What is beyond compliance?

Answer 14

• recognizes that it can save money with proactive, operational eco-efficiencies
• saves energy, water, materials, and waste costs
• enhances reputation

Question 15

What is integrated strategy?

Answer 15

• transform business model into sustainable borrow>use>return design
• re-brands itself as a company committed to sustainability
• captures added value from breakthrough sustainability initiatives
• instead of seeing “green” as a cost or risk, it is seen as investments and opportunities

Question 16

What is passion and purpose?

Answer 16

• builds a better world because it is the right thing to do, improves company, society, and environment

Question 17

What is the difference between integrated strategy and passion and purpose?

Answer 17

The motivation that differs

Question 18

Why do great companies think differently?

Answer 18

• common purpose
• long-term view
• emotional engagement
• partnering with the public
• innovation
• self-organization

Question 19

What is the big, new idea in marketing?

Answer 19

• creating value

- expanding profits in a way that expands the total pool of value