CSR

Question 1

What is CSR ?

Answer 1

Corporate social responsibility (CSR) is businesses’ commitment to enhancing sustainable economic development by improving the lives of employees, families, local communities, and society as a whole, benefiting both business and development.

Question 2

Why does CSR matter to organizational
communications?

Answer 2

Now stakeholders are making decisions and developing perceptions of organizations based on factors including:
* what they give back to the communities in which they operate
* how they treat the environment
* how they treat employees

Question 3

What are the benefits of CSR to businesses?

Answer 3

Sharpen decision making
* Reduce risks
* Enhance brand image
* Access commercial opportunities

Question 4

What is the relationship between CSR and communication?

Answer 4

Organizations not only need to carry out CSR programs, they need to effectively tell their stakeholders about them in a way that reflects shared values and ethical principles.

Question 5

What is the opportunity that CSR given to communicators?

Answer 5

To support business and the success of
these efforts.

Question 6

What is the obligation that CSR given to communicators?

Answer 6

To report truthfully according to societal/cultural ethical values and principles.

Question 7

Why communication for CSR should be strategic and tactical?

Answer 7

Good CSR is one of the best ways to improve your organization’s image – AND one of the easiest things to communicate

The potential for positive media coverage and positive perception among stakeholders is very high.

Helping key audiences see your organization involved in local projects, employees volunteering, contributing financially to local non-profits is extremely valuable