Cross Channel Dump

Question 1

How frequently does Einstein Engagement Scoring updates to email?

Options:
A.Email daily
B.Mobile Weekly
C.Model Monthly

Answer 1

B.Mobile Weekly

Question 2

How does social studio unify anonymous and known identities?

Options:
A.Deterministic matching
B.social networking

Answer 2

A.Deterministic matching

Question 3

Where to create topic profiles in command center?

Options:
A.command center
B.social automate
C.social admin

Answer 3

C.social admin

Question 4

In beacon message, what does the field limit number of messages for a device’ control?

Options:
A. send only particular number of messages in 24 hours
B. send only particular number of messages in a week
C. send only particular number of messages in 72hrs
D. send not more than particular number of messages in a active period.

Answer 4

D. send not more than particular number of messages in a active period.

Question 5

What is true about SMS keywords other than HELP and STOP?

Options:
A. keywords in parent business unit are automatically available to all child business units
B. keywords in child business unit can be shared between other child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit can be shared to any child business units

Answer 5

C. keywords in parent or child business unit are available only in that business unit

Question 6

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. SMS sent to landline number
C. mobile is in another call
D. out of cellular network coverage
E. Low battery

Answer 6

A. switched off
B. SMS sent to landline number
D. out of cellular network coverage

Question 7

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Options:
A. 50
B. 100
C. 15
D. No limit

Answer 7

D. No limit

Question 8

How dots social studio unify anonymous and known identities?

Deterministic matching

Answer 8

Deterministic matching

Question 9

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Options:
A. Some automation activity is using the inbox message
B. The message is already scheduled/active
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer 9

C. The message has already been sent. (once started to send cannot mark as inactive)

Question 10

What is true for behavioral triggers. select II.

Options:
A. they cannot be modified
B. need collect tracking code
C. need catalog data

Answer 10

B. need collect tracking code
C. need catalog data

Question 11

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Options:
A. the inbox message is replaced for all user.
B. the inbox message is replaced only for users who do not exist:
C. inbox message Is replaced for users who read the first message.
D. Inbox message is replaced for existing users and deleted for users who do not exists.

Answer 11

D. Inbox message is replaced for existing users and deleted for users who do not exists.

Question 12

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Options:
A. Journey builder
B. On the facebook ad channel

Answer 12

A. Journey builder

Question 13

Which are the functionalities of ad studio. Select multiple.

Options:
A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.
D. tiktok user match.Ez
E. myspace user match.

Answer 13

A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company matc

Question 14

What is the prerequisite to create advertising studio audience:

Options:
A. Create advertising/business account on the required and network and setup the ad account integration in MC
B. Set user opt in data.
C. There is no prerequisite as all setup is done.

Answer 14

A. Create advertising/business account on the required and network and setup the ad account integration in MC

Question 15

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

Options:
A. Are u using attribute to attribute comparison.
B. Is there any spelling mistake in your contact attributes.
C. Are there any eligible matching orders for that particular contact

Answer 15

A. Are u using attribute to attribute comparison.

Question 16

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

Options:
A. use journey with email activities and enagagement split activity
B. use query activity to query _ click and use contact data in journey.
C. use contact designer
D. use Journey data and not contact data

Answer 16

A. use journey with email activities and enagagement split activity
D. use Journey data and not contact data

Question 17

What is true about shared entry event.

Options:
A. It cannot be modified.
B. Data extension created by it can be modified.
C. Yon can use filter for entry audience segregation.

Answer 17

C. Yon can use filter for entry audience segregation.

Question 18

how many activities recommended in a journey canvas.(150-200)

Options:
A. 10
B. 50
C. 100
D. 300

Answer 18

C. 100

Question 19

What is true about contact data and journey data.

Options:
A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data

Answer 19

A. Journey data is static and contact data is updated data.

Question 20

To what types of objects can you do a quick send in distributed marketing, Select multiple

Options:
A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)

Answer 20

A. Lead
B. Contact.