CRM Software

Question 1

CRM

Answer 1

Customer Relationship Management

Question 2

General benefits of CRM

Answer 2

Manage sales process and improving conversion and retention rates. Helps users stay on top of relationship building, lead management and lead follow up

Question 3

What does the most recent CRM Market Share Report from Gartner suggest?

Answer 3

Market share among the biggest CRM companies is declining and a number of emerging CRM publishers are stepping up

Question 4

Right-sized CRM (SMB)

Answer 4

They have more intimate relationships with their customers with a higher volume of interactions. Desire feature rich crm software without the bloat that adds administration and overhead.

Question 5

Right-sized CRM (Enterprise)

Answer 5

Needs more sophisticated security models collaboration apps and platform tools.

Question 6

SMB

Answer 6

Small and Medium Sizes businesses

Question 7

Software Agility (SMB)

Answer 7

SMB’s need more agility that help them move swiftly to accommodate movement and change without reliance on technical or IT resources

Question 8

Software Agility (Enterprise)

Answer 8

Needs agility that accommodates chance to territory management, revised sales plans, complex forecasting and more sophisticated data management and system integration.

Question 9

UX

Answer 9

User Experience

Question 10

CX

Answer 10

Customer Experience

Question 11

User Experience

Answer 11

User experience that have reduced learning curves.

Question 12

Customer Experience

Answer 12

Customers are more connected and informed and provide tools that connect with customers in a relevant, personalized and contextual way.

Question 13

Unified Platform

Answer 13

CRM platforms that offer broader companies support and flexibility to incorporate third party ecosystems

Question 14

TCO

Answer 14

Total Cost of Ownership

Question 15

Total Cost of Ownership

Answer 15

Buyers favor inclusive pricing without gimmicks and surprises. Some even offer basic open source crm tools that get users started with the system and offer paid packages later on

Question 16

Implementation Goals

Answer 16

Its important to start any CRM tool selection with an implementation strategy. Lack of one is the number one reason for project failure.

Question 17

List of Implementation Goals

Answer 17

Boost Customer Satisfaction(streamlining and improving customer relations)
Increased efficiency (users can increase the efficiency of marketing campaigns, sales reps, and nurturing efforts)
Improved Customer Retention (attract the right leads, contact them at the perfect time, collaborate on a winning sales strategy)

Question 18

List of CRM features

Answer 18

1. Integration
2. Marketing Automation
3. Contact Management
4. Reporting
5. Pipeline Management

Question 19

Integration

Answer 19

Import and export information directly from other sources like email, websites, call logs and customer service tickets. Eliminated data duplication and reduce menial tasks.

Question 20

Marketing Automation

Answer 20

Automates marketing tasks like scheduled batch emails and lead segmenting.

Question 21

Lead Segmenting

Answer 21

create divisions and sub divisions of contacts into smaller groups with similar characteristics.

Question 22

Contact Management

Answer 22

Syncs customers data from websites, email and other software to populate customization fields within the database

Question 23

Reporting

Answer 23

Allows users to view snapshots of individual activities within their business.

Question 24

Pipeline Management

Answer 24

Offers overall view of customers life cycle. Leads are organized based on where they are in the pipeline and can nurture accordingly. Reduced missed opportunities.