Critical Thinking in Analytics Flashcards
What is critical thinking?
The ability to look at a situation and clearly understand it from multiple perspectives while separating facts from opinions and assumptions (recognize assumptions)
What three things does critical thinking involve?
1) Thinking logically with clarity and precision so that an individual can recognize assumptions2) Using an approach that is objective and accurate to evaluate arguments3) Focusing on information that is relevant to draw conclusions
What are the seven steps to the process flow?
1) Observations: What we see2) Facts: The data in front of us3) Inferences: Understanding observations and facts and beginning to make assumptions4) Assumptions: reading between the lines5) Opinions: what you think6) Arguments: combination of assumptions and opinions. Based on everything that happened before7) Employ critical analysis: Where we challenge the observations, facts, inferences, and arguments that we are analyzing.
Why critical thinking (6 reasons)?
1) Clarifies goals2) Examines assumptions3) Looks for hidden values4) Evaluates evidence5) Accomplishes actions6) Evaluates results
What do clear goals mean in critical thinking?
It means that this is the research that I’m working on, but sometimes it needs to be clarified more with hard metrics such as ROI
Why critical thinking in analytics (4 reasons)?
1) Understand the data you have and the data you don’t have2) Make data analytics accessible and easy to use3) Provide training and direction4) Encourage critical thinking among business users of the data
Why do you want to understand the data you have a don’t have in analytics?
There is an abundance of unstructured information - documents, videos, machine-generated data - that has not been captured by existing systems and tools and lays dormant across enterprises that may yield further insights to help decisions. Decision-makers need to understand what pieces may be missing.
Why does data analytics need to be accessible and easy to use?
Most insights are still bottled up in the top-tier executive suite or within analysts’ workstations. Just as in a democracy the best decisions come from a well-informed populace, the best corporate decisions come about when the workforce has an understanding and buys into the current state of business. Greater access can be accomplished through mobile apps, as well as data visualization tools that enable decision-makers to pull up data that is immediately discernible. The more this is delivered on a self-service basis, the better.
Why is it important to provide training and direction?
Some data may prohibit a certain directionNeed to understand data and dashboards to improve decision making on your ownHelp employees at all levels understand how to work with data, and how it can improve their jobs and decision-making.
Why is important to encourage critical thinking among business users of the data?
Encouraged because understanding the data given allows you to understand where it comes from (the data source) and allows you to know what questions to ask and what trends to look forAlong with analytics training, thinking that incorporates human psychology, history, and design thinking needs to be part of the equation. What is the source of the information? Are there other potential sources that will help build a conclusion?And, very importantly: What is the context of this data?Business users need to understand that insights will never come from hitting a command on a computer - they need to come from the humans running the business, augmented with the tools generating data that backs up those decisions.
Most critical thinking occurs in what kind of setting?
An unstructured settingEX: Pictures
The core of MSA is to what?
Make data easy to user and understand with the ability to be hands on with the data and understand it
What are the 6 characteristics of critical thinking?
1) Rationality2) Self-awareness3) Honesty4) Open-mildness5) Discipline6) Judgement
What is rationality?
Following evidenceUsing business reasonRelaying on reason instead of emotionRequire and follow the evidenceLooking for the best explanation (not necessarily trying to prove that you are right)
What is self-awareness/honesty?
Understanding yourselfTaking bias out if it has a big impact on the situationBeing able to identify your assumptions, biases, prejudices, and POVDeciding if your bias has an effect on how you view the situation or project