Critical Appraisal Skills

Question 1

Types of promotional material

Answer 1

Glossy inserts in journals
Visits from reps
AV presentations
Sponsored lunch time meetings
Conferences
Brand awareness- freebies/ promotional aids

Question 2

Code of practice (advertising) for the pharmaceutical industry: dos

Answer 2

Prescribing info should be legible
Info, claims and comparisons should be accurate, fair, up to date, balanced and objective
Graphs and tables should be fair and accurate

Question 3

Code of practice (advertising) for the pharmaceutical industry: dont’s

Answer 3

Do not:
Knock a competitor
Advertise POMs to the public
Use sexual imagery
Use children if not licensed for them
Use hand-addressed envelopes
Supply expensive/ irrelevant gifts to health professionals

Question 4

Advertising by contagion

Answer 4

Advertiser wants us to think product has certain qualities&raquo_space;> links product to symbols representing that quality

Question 5

Other straegies

Answer 5

Adding to our worries
Choices
Teasers
Ourselves and others