Creativity And Innovation Flashcards
What is the creative process? (P.I.TI- I.V.I)
- preparation
- investigation
- transformation
- incubation
- illumination
- verification
- implementation
What happens in the preparation process?
Getting the mind ready for creative thinking
What happens in investigation?
Develop an understanding of the problem.
What happens in the transformation process?
Viewing similarities and differences in the information acquired
What takes place in the illumination process?
A spontaneous breakthrough
What happens in verification?
This is testing the product
What happens in the implementation process?
Turning the idea into reality
What is innovation?
The ability to apply the creative ideas or methods to problems and opportunities
What are the steps to the innovation process?
- Idea generation
- Idea Evaluation
- Technical Evaluation
- Commercial Evaluation
- Protecting the innovation
- Research and Development
- Pre-Commercialization Stage
What is idea Generation?
This is the creation stage
What is technical evaluation?
Technical evaluation can be testing to see if the service or good is suitable
There are two commercial evaluation programmes
Structured and unstructured
What is unstructured commercial evaluation?
Reviewing according to non-predetermined criteria
What is structured?
Review according to predetermined criterion
What is research and development?
The work directed towards the innovation, introduction and improvement of products and processes.
