Creativity Flashcards
What are the 4 elements of creativity?
- The person
What attributes of people may help/hinder idea generation - The process
What tools, techniques/methods can be used to optimise creative and critical thinking - The product
What do you want to improve - The press
What is the team/department climate that presses upon people and their work, hindering or helping idea flow
What is important about the creative person?
- Intelligence
They are linked up until a point (120IQ) Then there is no correlation between creativity and Intelligence. - Knowledge
The more you know, the more you are able to spot creative opportunities - Personality
Creative people are likely motivated, open to new experiences, confident and impulsive. These all aid creativity.
What are Torrance’s 5 descriptions of a creative person?
Originality : The ability to come up with unique, novel, or unusual ideas that differ from the common responses.
Fluency : The ability to produce a large number of ideas or responses to a problem or prompt.
Elaboration: The ability to develop, enhance, or elaborate on an idea by adding detail or depth to make it more complete .
Abstract (or Flexibility): The ability to generate a variety of ideas across different categories or conceptual frameworks.
Open-minded (or Resistance to Premature Closure): The ability to remain open to new information and not settle for the first or easiest solution.
What is important about creative press?
Must be inspiring - you need an environment that helps give you ideas
Multi-cultural places tend to produce more creative people as there are less constraints
What are Shah’s 4 elements needed for the design output to be ‘creative’?
Quantity or fluency (the number of ideas generated),
Flexibility or variety (the diversity of categories the ideas fall into)
Novelty (how unique the ideas are),
Quality (the feasibility or value of the ideas).
Why is novelty in a product difficult?
Novelty is subjective. While groundbreaking to one person/industry, it could be familiar to another
What are the 3 attributes that make up the definition for a creative product?
Novel
Valuable
Surprising
What are Wallas’s 4 stages of creative thinking?
(In the creative process)
Preparation: explores the problem’s dimensions (analysis)
Incubation(Frustration!): working in the unconscious mind and nothing appears to be happening (generation)
Illumination: creative idea bursts into the conscious mind (generation)
Evaluation: the idea is consciously verified, possibly elaborated and applied
What is an additional stage that the creative process undertakes
Communication/ Implementation stage
What are the two overall styles of the creative design process model?
Divergent and Convergent
What design process can be used for getting ideas?
How does it work?
Divergent thinking
You get as much information and overall ideas as you can. These can be good or bad ideas but it is mainly about exploring a quantity of things
What design process is used for creating solutions?
How does it work?
Convergent thinking
Evaluate the ideas, make decisions or combine solutions.
What is design thinking?
a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success
Why does design thinking work?
it puts the technological needs aside and puts user/customer at the centre of the problem- just like the design processes.
This method means that the products and services are more aligned with what the user wants.
What is the problem with the divergent process?
Divergent process is all about lot of ideas. Using this process relies on the fact that the best solution lies within this large quantity of ideas
