Creativity

Question 1

What are the 4 elements of creativity?

Answer 1

• The person
  What attributes of people may help/hinder idea generation
• The process
  What tools, techniques/methods can be used to optimise creative and critical thinking
• The product
  What do you want to improve
• The press
  What is the team/department climate that presses upon people and their work, hindering or helping idea flow

Question 2

What is important about the creative person?

Answer 2

1. Intelligence
   They are linked up until a point (120IQ) Then there is no correlation between creativity and Intelligence.
2. Knowledge
   The more you know, the more you are able to spot creative opportunities
3. Personality
   Creative people are likely motivated, open to new experiences, confident and impulsive. These all aid creativity.

Question 3

What are Torrance’s 5 descriptions of a creative person?

Answer 3

Originality : The ability to come up with unique, novel, or unusual ideas that differ from the common responses.
Fluency : The ability to produce a large number of ideas or responses to a problem or prompt.
Elaboration: The ability to develop, enhance, or elaborate on an idea by adding detail or depth to make it more complete .
Abstract (or Flexibility): The ability to generate a variety of ideas across different categories or conceptual frameworks.
Open-minded (or Resistance to Premature Closure): The ability to remain open to new information and not settle for the first or easiest solution.

Question 4

What is important about creative press?

Answer 4

Must be inspiring - you need an environment that helps give you ideas

Multi-cultural places tend to produce more creative people as there are less constraints

Question 5

What are Shah’s 4 elements needed for the design output to be ‘creative’?

Answer 5

Quantity or fluency (the number of ideas generated),
Flexibility or variety (the diversity of categories the ideas fall into)
Novelty (how unique the ideas are),
Quality (the feasibility or value of the ideas).

Question 6

Why is novelty in a product difficult?

Answer 6

Novelty is subjective. While groundbreaking to one person/industry, it could be familiar to another

Question 7

What are the 3 attributes that make up the definition for a creative product?

Answer 7

Novel
Valuable
Surprising

Question 8

What are Wallas’s 4 stages of creative thinking?

(In the creative process)

Answer 8

Preparation: explores the problem’s dimensions (analysis)
Incubation(Frustration!): working in the unconscious mind and nothing appears to be happening (generation)
Illumination: creative idea bursts into the conscious mind (generation)
Evaluation: the idea is consciously verified, possibly elaborated and applied

Question 9

What is an additional stage that the creative process undertakes

Answer 9

Communication/ Implementation stage

Question 10

What are the two overall styles of the creative design process model?

Answer 10

Divergent and Convergent

Question 11

What design process can be used for getting ideas?
How does it work?

Answer 11

Divergent thinking
You get as much information and overall ideas as you can. These can be good or bad ideas but it is mainly about exploring a quantity of things

Question 12

What design process is used for creating solutions?
How does it work?

Answer 12

Convergent thinking

Evaluate the ideas, make decisions or combine solutions.