Creative Thinking

Question 1

Convergent thinking

Answer 1

-logical
-linear
-systematic
-selective (oriented to choose)
-analytical
-cautious
-left brained

Question 2

Divergent thinking

Answer 2

-intuitive
-non linear
-non systematic
-generative (oriented to change)
-provocative
-risk taking
-right brained

Question 3

Model of creative intelligence

Answer 3

1.) Problem Sensitivity-sensing of problems, issues, opportunities
2.) Problem Restricting ability- a new understanding of the problem that facilitates interesting new approaches, divergent thinking, search for alternative approached and solutions

Can go to two parts after this
3a.) Fluency- ability to generate many responses to the probelm
3b.) Flexibility- ability to generate a wide variety of responses to the problem

Then goes to

4.) Originality - ability to come up with novel, unique, yet appropriate solutions
5.) CAUSE and CONSEQUENCE GUESSING Ability
6.) ELABORATION of idea, approach, or solutions
7.) Refinement through CONVERGENT THINKING Ability
8.) Creative solution

Question 4

Attribute Listening and Morphological Analysis

Answer 4

-breaking the problem into smaller bits and seeing what can be discovered
-to ensure all possible aspects are covered

list the dimensions of the product or problem -> generate a list of attributes under each one of the dimensions -> take combination of attributes as stimuli for the new ideas

Question 5

Attribute Listing and Morphological Analysis

Answer 5

-Listing of features, attributes and then ideation
Ex: Innovate around a WATCH

1.) Features -material, display, power source, weight, support, function
2.) Attributes - metal, analog, battery, medium to light, strap, time keeping
3.) Ideas- plastics, digital/combination, solar, ultra-light, bracelet, multifunctional

Question 6

Synectics

Answer 6

-to make the strange seem familiar, and the familiar seem strange!
-use of analogies (trigger mechanisms catalyze new thoughts, ideas, and inventions)
-don’t be afraid to absurd associations

Question 7

Synectics-Use of Proverbs

Answer 7

-Use of proverbs to stimulate ideas and generate multiple alternatives
-list meanings/associations/ideas that trigger from the proverb
-Based on the ideas generated from the proverb, make associations to the problem at hand

-problem: increasing the market penetration for a product
-proverb: good fences make good neighbors

-Ideation: fences are pretty structures to have, boundaries are essential, better to be careful than sorry, the power of the visual, a little distance is a good thing, not everyone thinks alike