Creative Industries, Innovative Cities and Changing Worlds

Question 1

How does creativity pay an important role for industries, cities and nations?

Answer 1

Several countries pride themselves on being ‘creative’ economies that develop, attract and retain creative individuals and nurture creative organizations (Florida, 2004)

• attracts money through import/exports, tourism, creates new jobs.

Question 2

two main types of industries which mainly accounts for creativity?

Answer 2

1. Architecture, Art and Antiques among others – among creative industries historically
2. digital entertainment, electronic publication and Smartphone applications - emerging and developing range of products and services

Question 3

How entrepreneurs central to promoting creativity?

Answer 3

• Creative entrepreneurs - use technology & other resources in transforming their ideas into new creative services and products are on the rise
• increasingly being recognised as central to promoting innovations and wealth in both industrialised and newly developing economies

In the UK, the value of the creative sector to gross domestic product (GDP) is important

In 2011, there were 106,700 creative businesses which represented an increase in business from 4.9% in 2009 to 5.1% in 2011.

Question 4

Define creative industries

Answer 4

Those industries which have their origin in individual creativity, skill and talent … which have a potential for wealth and job creation through the generation and exploitation of economic property.’

Question 5

What are the 12 creative industries?

Answer 5

1. Advertising(managing clients’ marketing activities and communication plans)
2. Architecture(artistic creativity and commercial expertise are behind the building and construction industry)
3. Art and antiques (includes paintings, sculpture, jewellery, printmaking, fine furniture, other fine art and collectibles)
4. Crafts (the creation, production and exhibition of crafts)
5. Design
6. Designer fashion; couture, international designers, diffusion and high fashion)
7. Film, Video and Photography(Production, distribution and exhibition of feature films)
8. Music and Visual and (song writing and composition, performance, as well as the production, distribution and retailing of sound recordings)
9. Performing Arts(live performances of ballet, contemporary dance, drama, music, theatre and opera)
10. Publishing
11. Software and Electronic Publishing;(books and learned journals, newspapers and magazines)
    12.Digital and Entertainment Media; and(console hardware and software (both physical and online); dedicated portable hardware and software)
    TV and radio.

Question 6

Why is creativity blossoming now more than ever?

Answer 6

1. technology; Extensive use of the World Wide Web, Shorter product cycles, increased segment fragmentation & interdependence of world markets
2. unpredictable customers
3. global competition
4. knowledge
5. change
6. higher employee expectations
7. dominance of design