Creating a Social Media Campaign Flashcards
define A/B testing
a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions
define Call to Action
a marketing term for any device designed to prompt an immediate response or encourage an immediate sale
define Editorial Calendar
to control publication of content across different media
define Game Dynamics
the patterns of how the game and the players will evolve over some time
define Game Mechanisms
are constructs of rules and feedback loops intended to produce enjoyable gameplay. They are the building blocks that can be applied and combined to gamify any non-game context
define gamification
the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service
define infographic
a representation of information in a graphic format designed to make the data easily understandable at a glance
define keyword
are ideas and topics that define what your content is about
define kick-off meeting
the first meeting with the project team and the client of the project
define metrics
is a quantifiable measure that is used to track and assess the status of a specific business process
define Qualitative Metrics
in online marketing measure the quality of customer interaction
define Quantitative Metrics
are click-through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically
define social media campaign
is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms
define social media funnel
marketing funnel is a path that your customers travel through
define status-based workflow
A Workflow is a sequence of tasks that processes a set of data. Workflows occur across every kind of business and industry
