CramCard Flashcards
In terms of mutual readiness:
Which type of relationship has the following requirements:
crucial to conduct capabilities, maturity, and past performance audits of the service provider
Basic Relationships
In terms of mutual readiness:
Which type of relationship has the following requirements:
crucial for the customer to be ready to change, and for the service provider and customer to be ready to collaborate
Partnerships
Define the type of relationship:
are transaction in nature, minimize information-sharing, provide a single channel of communication, and are primarily price-driven
Basic Relationships
Define the type of relationship:
treat the service provider as a trusted advisor, there are multiple channels of communication, information sharing is limited, and forecasts are performed independently (not jointly)
Cooperative relationships
Define the type of relationship:
establish a deep sense of trust, both parties value the other, join investments are made, joint activities are performed, a free exchange of information occurs, and there are large barriers to exit the relationship
Partnerships
is any time a potential service consumer or service consumer encounters the service provider and/or its products
Touchpoint
is a value co-creating reciprocal action between a provider/consumer
Service Interaction
A fictional, yet realistic, description of a typical or target customer or user of a service or product
Persona
Identify the correct phase of customer journey:
Customer
Build Relationships
Service Provider
Understand customer needs and build relationships
Engage
Identify the correct phase of customer journey:
Customer
Understand need and value and identify service providers
Service Provider
Understand and target market, and identify customers
Explore
Identify the correct phase of customer journey:
Customer
Specify requirements
Service Provider
Shape demand, design service offerings, sell services
Offer
Identify the correct phase of customer journey:
Customer
Negotiate and agree service utility, warranty and experience
Service Provider
Negotiate and agree service utilitym warranty and experience.
Agree
Identify the correct phase of customer journey:
Customer
Procure and perform customer transition
Service Provider
Plan and execute provider transition activities
Onboard
Identify the correct phase of customer journey:
Customer
Consume service and engage in the service interaction
Service Provider
Provide service and engage in the service interaction
Co-Create
Identify the correct phase of customer journey:
Customer
harvest, track, monitor and validate value,evaluate journey
Service Provider
harvest, track, monitor and validate value,evaluate journey
Realize
allows a service provider to target a customer with specific needs/desires
Market Segmentation
Which segmentation method is based on the geographic, demographic, behavioural and psychographic of a customer?
Characteristic-Based
Which segmentation method is based on customer needs?
Needs-based