cram words 1- 105 Flashcards
focus group
a controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered and the results are used to guide marketing efforts
Down payment
A good faith deposit made by a buyer to underline his or her commitment to complete the deal.
Buying on margin
Purchasing an asset by making a down payment (called the margin) and financing the balance amount through a loan by using the asset as the collateral.
downsizing
intentional reduction in the size of a workforce at all staffing levels, to survive a downturn, improve efficiencies.
marginal cost
Cost to produce an extra unit.
Marginal Benefit
Benefit to produce an extra unit
Rationalization
Selling off or closing down some plants or units to reorganize a firm’s operations to be more in line with its core competencies, in the interest of efficiency or as a cost cutting measure. Often used as a euphemism for firing employees.
footprint rationalization
removal of redundant and inefficient operation
asset rationalization
matching a firm’s investment in various types of assets to its projected requirements, for achieving optimum returns on the sums invested.
core product
Dominant intangible benefit or satisfaction a customer expects from a good or service he or she buys.
absorption
integration of an account (called absorption account) into related accounts in preparation of a financial statement. INtegration of change and innovation into an organization’s culture and operations.
general ledger
Central repository of the accounting information of an organization in which the summaries of all financial transactions (culled from subsidiary ledgers) during an accounting period are recorded. Also called the book of final entry, it provides the entire data for preparing financial statements for the organization.
Financial statement
summary report that shows how a firm has used the funds entrusted to it by its stockholders and lenders and what is its current financial position. (Balance sheet, income statement, and cash flow statement)
Augmented product
core product to which additional products and services may be added to generate multiple revenue streams.
Platform product
Appliance or equipment whose basic design and some components are used in several products of a product family.