CPIM Flashcards
Supply Chain
Network of suppliers delivering products from raw materials to end customers through a transactional flow of information, goods, and money
Supply Chain Management
Design, planning, execution, control, and monitoring of supply chain activities to create net value, build competitive infrastructure, leverage logistics, synchronize supply with demand, and measure performance globally
Upstream
toward RAW MATERIAL end of chain
Downstream
toward END CUSTOMER
Reverse Logistics
supply chain for returns
External Influences on Supply Chains
- Customers
- Government
- Economy
- Social environment
- Competitors
Manufacturing, Planning, & Control (MPC)
Closed loop system that includes:
- S&OP (production planning)
- Master production scheduling
- Materials requirements planning (MRP)
- Capacity requirements planning
Strategic & Business Planning
long range (2-3 years), mission/vision/values
S&OP
medium range (<2 years)
product family aggregate demand is a key input, capacity checks involve resource planning, output is a production plan
Material Requirements Planning (MRP)
short range (days/weeks/months) involves demand calculation in the master production schedule, uses quantities in BOMS to calculate raw materials/components/timelines to purchase or release
Priority Planning
S&OP, master scheduling, MRP
Resource Planning
Supply side activity, start of capacity planning
- @ strategic level: long range (capex)
- @ business plan/S&OP level: a capacity check for time horizon of production plan
Rough Cut Capacity Planning (RCCP)
2nd level of capacity planning done at master scheduling Checks:
- equipment
- space
- staffing
- raw materials
results in a master production schedule for each product with due dates and quantities
Purchasing & Production Activity Control (PAC)
Where planning ends because the MRP results in purchasing raw materials. In-house produced materials inputs to PAC which regulates flow of work through production processes.
4 Major sections of Supply Chain Operations Reference (SCOR) model
Performance
Processes
Practices
People
3 Characteristics of Well-Crafted Business Strategy
- Environmental fit (responds to changes)
- Sustainable competitive advantage (not easily imitated by rivals)
- Measurable results
Key Success Factors
- Product attributes
- Organizational strengths/accomplishments
Strategy
Specifies how to:
- satisfy customers
- grow business
-compete
- management
- financial objectives
2 Major Activities of Strategy Formation
- Strategic Planning
- Business Planning
Strategic Plan
Time frame is > 1year, how to support the mission, goals, and objectives of an organization.
Business Plan
long-range strategy and revenue, cost, and profit objectives accompanied by budgets, a projected balance sheet, and a cash flow statement. Translated into plans through the S&OP process.
Corporate Strategy
Plan to improve competitiveness of organization as a whole
Business Strategies
Plan to improve competitiveness of individual lines of business
Functional Area Strategies
Plan to implement and support corporate strategy at a functional level
Operations Strategies
Plan how the function will perform its work in a manner consistent with direction/priorities of other strategy levels. Addresses decisions about capacity, supply network, process technology, organizational improvement
Mission
The overall goal(s) for an organization set within the parameters of the business scope
Vision
Future focused - what org will achieve and a supporting philosophy
Environmental Scanning
A process used to analyze an organization’s strengths, weaknesses, opportunities, and threats. Emphasizes opportunities and threats because the tool is external.
Benchmarking
Tool used to learn lessons from other companies (successes to emulate, failures to avoid) and benchmark organizations who won awards (seek out their processes). Can be expensive/time consuming and should be part of a larger plan.
Competitive Analysis
Analysis of competitor’s strategies, capabilities, prices, and costs.
PESTEL Analysis
Political
Economic
Sociocultural
Technological
Environmental
Legal
5 Forces Framework
method for analyzing competitive pressures in the market and assessing importance of each pressure ex: suppliers, substitutes, buyers, new entrants
Industry attractiveness is highest when:
- weak/moderate seller rivalry
- high barriers to entry
- low competition from substitutes
-weak supplier leverage
Resource
Anything that adds value. This includes tangible and intangible assets. Capabilities use resources to create value.
VRIN Test
Tests for sustainable competitive advantage:
- Valuable
- Rare
- Inimitable: difficult to copy
- Non-substitutable: cannot be countered by entirely different type of resources
SWOT Analysis
Tests for ability to implement a strategy and defend against competition:
- Strengths (internal)
- Weaknesses (internal)
- Opportunities (external)
- Threats (external)
Core Process
Unique capability that is central to a company’s competitive strategy
Core Competency
Skills/knowledge that provides value in a way that is difficult for competitors to emulate and provides growth
Value Chain
Functions that add value to the goods or services that the organization sells
Primary Activities
Create value:
- Purchasing
- Operations
- Logistics
- Sales/marketing
Secondary Activities
Enable primary activities:
- IT
-HR
- Accounting
Product Life Cycle
1) stages a new product goes through from beginning to end (introduction, growth, maturity, decline)
2) the time from initial R&D to time when sales and support are withdrawn
3) the period of time when a product can be products & marketed profitably
Functional Product
mature products with a low profit margin and predictable demand
Solo Product Roll (Rollover) vs. Dual Product Roll
Solo: inventories of existing product are used up before new product introduction
Dual: both old and new product version are available for a period of time
ETO is best for what phase(s) of product life cycle?
Introduction
MTO is best for what phase(s) of product life cycle?
Introduction, Growth, Maturity, Decline
ATO is best for what phase(s) of product life cycle?
Growth, Maturity, Decline
MTS is best for what phase(s) of product life cycle?
Introduction, Growth, Maturity
Strategic Scope
range of activities performed internally, product and service offerings, geographic market presence, and business mix
Market Penetration
pursuing larger market share in the existing market with the same product
Product Development
growing within an existing market by introducing new products
Market Development
selling existing products in a new market
Diversification Strategy
expanding the scope of a product line to exploit new markets and spread risk over several product lines, often pursued when original markets are saturated or declining
Related vs. Unrelated Diversification
Related: focuses on industries with similar value-chain activities aka “strategic fit” enabling economies of scale
Unrelated: corporate investment in organizations with different value chain activities/resources
3 Tests of Potential Diversification
1) Industry attractiveness
2) Cost of entry (will profit outweigh investment - barriers are often high in attractive industries)
3) Better-off test (are returns greater together than two companies apart)
Profit Sanctuary
expansion into a foreign market with a strong protected position that supports competitive activities in the organization’s other markets
Multinational Strategy
designed to out-compete rivals that focus on cross-business and cross-country coordination, enabling economies of scale and improved position by reducing costs, cross country-subsidization, etc.
Transnational Strategy
aims to achieve both standardization and local responsiveness
Multi-domestic Strategy
each country market is self contained, customers have unique product expectations that are addressed by local production capabilities
Horizontal Integration
a firm that produces or sells similar products in various geographical locations
Vertical Integration
functions that were previously performed by suppliers are done internally
Merger vs. Acquisition
In a merger a new entity is formed, in an acquisition one entity absorbs another
Backward Integration
focuses on activities closer to the origin of the value chain (raw material suppliers)
Forward Integration
focuses on activities closer to the end customer
Outsourcing
having suppliers provide goods/services that were previously produced internally aka replacement of internal capacity and production by that of a supplier
Subcontracting
sending production work outside to another manufacturer
2 Ways to Approach Customer Market Research
1) Inquiry (focus groups, surveys)
2) Observation (of customer use of product in relevant conditions)
Market Segmentation
a marketing strategy in which the total market is desegregated into segments that share some measurable characteristic (demographics, psychographics, lifestyle, geography, etc.)
Customer Segregation
the practice of dividing a customer base into groups who are similar in ways relevant to marketing (demographics, attitude, psychological profiles)
Pareto Principle
80% of profit comes from 20% of customer base (maintaining customer loyalty is cheaper than acquiring new customers)
Performance Objectives
enable the firm to monitor if strategy is being accomplished, measurement should be aligned with strategy
SMART
Specific
Measurable
Attainable
Relevant
Time-bound
Time-based Competition (TBC)
competition strategy on speed of delivery including:
1) deals only with lead times important to customer
2) lead-time reductions must decrease both mean and variance from the mean
3) lead-time reductions must be achieved through system or process analysis
Two Dimensions of Flexibility
Volume/Mix: range of products/services, varieties, levels of output, delivery dates
&
Product-mix: ability to change over quickly to other products produced in a facility as required by demand shifts in mix
Order Qualifiers
competitive characteristics that a firm must exhibit to be a viable competitor in the marketplace (lead times, price, customer expectations)
Order Winners
Competitive characteristics that cause a firm’s customers to choose their goods/services over competitors. These can be considered competitive advantages (price, quality, delivery speed, reliability, design)
* over time winners tend to become qualifiers and new winners need to be devised
Product Profiling
a graphical device that ascertains the level of fit between a manufacturing process and the order-winning criteria of it’s products
Qualifiers & Winners at Introduction Phase
Qualifiers: quality, flexibility to win loyalty and met customer specs
Winners: related to design/brand image
Customers are innovators.
Qualifiers & Winners at Growth Phase
Qualifiers: cost, flexibility
Winners: related to dependability of supply
Customers are early adopters.
Qualifiers & Winners at Maturity Phase
Qualifiers: quality, flexibility
Winners: cost, dependability, after-market service
Customers are majority of product market.
Qualifiers & Winners at Decline Phase
Qualifiers: dependability
Winners: usually cost, unless loyal customers pay premium for OG version
Customers are those seeking replacements or late adopters.
Low-cost Provider Strategy
offer value based on lower or lowest price compared to competitors. This can look like pursuing largest market share and profit through volume or offering a lower price relative to market with smaller market share but higher profit-margin than lowest priced competitor.
Differentiation Strategy
creates distinctive benefits/features that competitors do not, enabling organization to charge a premium and creating a brand identity
Focused Low-Cost Strategy
focus on customers who want specialty product but strategy hones in on cost-conscious buyers
Focused Differentiation Strategy
focus on customers who want specialty product but hones in on sub-segment of buyers interested in benefits besides low cost
Best-Cost Provider Strategy
value strategy aimed at providing desirable features at a cost consumers view as attractive aka “relatively” low-cost
Social Responsibility
commitment by top management to behave ethically and to contribute to community development (may also entail improving the workforce’s quality of life
4 Driving Forces for Sustainable Operations
- Organizational ethics & values
- Regulations
- Community relations
- Economic value