Cpe 036 Flashcards
It is simply entrepreneurship in a technology
intensive context.
TECHNOPRENEURSHIP
is a person who identifies an
opportunity, converts it into a product or service,
estimates earnings and profit and builds a
successful business with it
Entrepreneur
starts out with nothing but an
‘idea’. He defies existing practices and systems
and thinks of doing things differently. He creates
a product or solution that uses the heft and
capability of technology.
TECHNOPRENEURSHIP
TYPES OF INNOVATION
INCREMENTAL
DISRUPTIVE
ARCHITECTURAL
RADICAL
small changes
INCREMENTAL
newer, sometimes hard to use,
expensive. Uses existing market.
DISRUPTIVE
take existing product and tweak
to suit different market.ARCHITECTURAL
new, slightly similar to disruptive,
creates an entirely new market. Riskiest (e.g.
YouTube)
RADICAL
require an
investment to develop the innovation, more risky
compared to SMEs
Innovation Driven Enterprise (IDE)
bring traditional
ideas to local markets.
Small-Medium Enterprise (SME)
identifying customer needs or
wants and meeting them
Market oriented
develops goods and services
based on what it does well
Product oriented
It is the value that a business promises to
deliver after a customer purchases its product
or service.
VALUE PROPOSITION
Defines which consumer group is
more likely to provide the majority of the company’s
sales.
TARGET MARKET
Describes why should the
consumer select the company’s products or
services over all other available choices.
SPECIFIC VALUE
Specifies how a company
meets the individual needs or desires of its potential
customers. The focus is on appealing to customers’
emotions and build a relationship that hopefully
results to loyalty.
*CUSTOMER CONNECTION
is someone who buys something or avails a service.
customer
someone who buys goods or services. The typical
customer we refer to.
*External Customer
have a relationship with, and within, your company,
either through employment or as partners who deliver your product or
service to the end user, the external customer. (e.g. Suppliers)
*Internal Customer
consists of data collected directly from potential
customers through surveys, focus groups, field testing, etc. Useful for
targeting or identifying specific group needs.
PRIMARY RESEARCH
Involves searching existing information that has
already been collected. This research is less targeted than primary research
but can still provide valuable information.
SECONDARY RESEARCH
Defined as the process of presenting a concept or idea for a product or
service to its target market in order to determine whether the idea is worth
pursuing.
MARKET VALIDATION
is the use of specific knowledge,
skills, tools and techniques to deliver something of
value to people
Project management
Minimum Marketable Productis to
measure the maturity of technology components for a
system.
Technology Readiness Levels (TRL)
