Cpe 036

Question 1

It is simply entrepreneurship in a technology
intensive context.

Answer 1

TECHNOPRENEURSHIP

Question 2

is a person who identifies an
opportunity, converts it into a product or service,
estimates earnings and profit and builds a
successful business with it

Answer 2

Entrepreneur

Question 3

starts out with nothing but an
‘idea’. He defies existing practices and systems
and thinks of doing things differently. He creates
a product or solution that uses the heft and
capability of technology.

Answer 3

TECHNOPRENEURSHIP

Question 4

TYPES OF INNOVATION

Answer 4

INCREMENTAL
DISRUPTIVE
ARCHITECTURAL
RADICAL

Question 5

small changes

Answer 5

INCREMENTAL

Question 6

newer, sometimes hard to use,
expensive. Uses existing market.

Answer 6

DISRUPTIVE

Question 7

take existing product and tweak
to suit different market.ARCHITECTURAL

Question 8

new, slightly similar to disruptive,
creates an entirely new market. Riskiest (e.g.
YouTube)

Answer 8

RADICAL

Question 9

require an
investment to develop the innovation, more risky
compared to SMEs

Answer 9

Innovation Driven Enterprise (IDE)

Question 10

bring traditional
ideas to local markets.

Answer 10

Small-Medium Enterprise (SME)

Question 11

identifying customer needs or
wants and meeting them

Answer 11

Market oriented

Question 12

develops goods and services
based on what it does well

Answer 12

Product oriented

Question 13

It is the value that a business promises to
deliver after a customer purchases its product
or service.

Answer 13

VALUE PROPOSITION

Question 14

Defines which consumer group is
more likely to provide the majority of the company’s
sales.

Answer 14

TARGET MARKET

Question 15

Describes why should the
consumer select the company’s products or
services over all other available choices.

Answer 15

SPECIFIC VALUE

Question 16

Specifies how a company
meets the individual needs or desires of its potential
customers. The focus is on appealing to customers’
emotions and build a relationship that hopefully
results to loyalty.

Answer 16

*CUSTOMER CONNECTION

Question 17

is someone who buys something or avails a service.

Answer 17

customer

Question 18

someone who buys goods or services. The typical
customer we refer to.

Answer 18

*External Customer

Question 19

have a relationship with, and within, your company,
either through employment or as partners who deliver your product or
service to the end user, the external customer. (e.g. Suppliers)

Answer 19

*Internal Customer

Question 20

consists of data collected directly from potential
customers through surveys, focus groups, field testing, etc. Useful for
targeting or identifying specific group needs.

Answer 20

PRIMARY RESEARCH

Question 21

Involves searching existing information that has
already been collected. This research is less targeted than primary research
but can still provide valuable information.

Answer 21

SECONDARY RESEARCH

Question 22

Defined as the process of presenting a concept or idea for a product or
service to its target market in order to determine whether the idea is worth
pursuing.

Answer 22

MARKET VALIDATION

Question 23

is the use of specific knowledge,
skills, tools and techniques to deliver something of
value to people

Answer 23

Project management

Question 24

Minimum Marketable Productis to
measure the maturity of technology components for a
system.

Answer 24

Technology Readiness Levels (TRL)

Question 25

is the first form of a product that you can release to users

Answer 25

Minimum Viable Products

Question 26

is a complete product that is ready to sell

Answer 26

Minimum Marketable Product

Question 27

Deceptive scheme or trick used to
cheat someone out of something,
especially money.

Answer 27

Scam

Question 28

A type of financial fraud in which people
pay to join an organization in exchange for
the right to sell memberships to other
people.

Answer 28

Pyramid Scheme

Question 29

Closely related to a pyramid scheme but
the promoter generally has no product to
sell and pays no commission to investors
who recruit new members.

Answer 29

Ponzi Scheme

Question 30

A name for a type of scam that targets
members of a specific demographic.
Perpetrators may attempt to relate to or
exploit characteristics common to the
demographic. Targeted groups can
include the elderly, ethnic groups, and
religions.

Answer 30

Affinity Fraud

Question 31

Means imposing unfair, deceptive, or abusive loan
terms on borrowers. In many cases, these loans carry
high fees and interest rates, strip the borrower of
equity, or place a creditworthy borrower in a lower
credit-rated (and more expensive) loan, all to the
lender’s benefit.

Answer 31

PREDATORY LENDING

Question 32

Fraudsters typically spread false or misleading information to create
a buying frenzy that will “pump” up the price of a stock and then
“dump” shares of the stock by selling their own shares at the
inflated price

Answer 32

Pump and Dump Schemes