COVID-19 Trends

Question 1

Explain the B2B marketing strategy.

Answer 1

• It is a transaction with another company. Examples include manufacturer to wholesale and wholesale to retail.
• The shipments are large.
• The company has a small number of large clients.
• There may be a long bidding process.

Question 2

Explain the B2C marketing strategy.

Answer 2

• It is a transaction with an individual consumer. Examples include bricks and mortar and online retailing.
• There are many small transactions.
• Advertising is required.
• It is community based.

Question 3

Explain what indirect channels are.

Answer 3

• One or more intermediary between the product and the consumer. This includes importers, wholesalers and retailers.
• Intermediaries assume some of the costs in order to make profit.

Question 4

Explain what direct channels are.

Answer 4

• AKA “marketer-user-relationship”
• Producer deals directly with the consumer
• Consumer can communicate directly with the producer.

Question 5

Why would someone switch to direct channels?

Answer 5

• Inventory is moving slowly, or businesses are closed so reorders are less.

Question 6

What are the benefits of having the customer aware when there are technical difficulties?

Answer 6

• Shows reliability and authenticity

- Less bad reviews.

Question 7

What is bankruptcy?

Answer 7

• The business is insolvent when they do not own enough assets to meet their obligations.
• Receivership allows secured creditors to receive some payments for their debts.
• A trustee can liquidate assets to pay debts.
• Companies can receive creditor protection in order to restructure.

Question 8

What is the Ontario-Canada Emergency Commercial Rent Assistance?

Answer 8

• Government pays 50% of rent, small business pays 25% and landlord pays 25%.
• Not many landlords want to take it because they do nit want to cover 25% of the rent.