Course 4 Flashcards
A/B testing
A method of testing where two versions of content with a single differing variable are compared to determine which yields better results
Accessibility
Considering the needs of people with disabilities when products, services, and facilities are built or modified, making them usable by people of all abilities
Acquisition email
An email sent to acquire new customers
Alt text
A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired
Behavioral data
Refers to information about the actions a customer takes—or doesn’t take—when it comes to shopping on a website
Broken link
A hyperlink that no longer leads to the correct website
Call to action
An instruction that tells the customer what to do next
Click-to-open rate
The percentage of email recipients who clicked on one or more links in an email
Complaint rate
The percentage of complaints recipients send to mailbox providers about receiving an email
Conversion rate
The percentage of users who clicked on a link and took a desired action, like making a purchase
Customer referral
A word-of-mouth initiative that encourages existing customers to introduce their family, friends, and contacts to become new customers
Email marketing report
A collection of KPIs presented to the team and stakeholders to inform them of a campaign’s progress
Data
: A collection of facts or information
Demographic data
Refers to information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location
Email body
The text in the main content of an email
Email bounce rate
The percentage of emails sent that could not be delivered to the recipient’s inbox
Email copy
The text in a subject line, preview text, and email
Email marketing
The process of sending messages to a list of existing subscribers to share information, drive sales, or create community
Email marketing provider
A company that offers email marketing or bulk email services
Google Display Network
A group of websites, videos, and apps where ads can appear