Corporate Strategy Flashcards
1
Q
What is corporate strategy?
A
deciding which businesses to operate in & how to manage that portfolio in business
2
Q
What is competitive strategy?
A
succeeding in a particular business and staying ahead
3
Q
What does corporate strategy look to change?
A
a firm’s scope
4
Q
Why do we want a change in scope?
A
improve performance, increasing shareholder value, greater value if companies are split up
5
Q
What are the two types of corporate strategy decisions?
A
diversification and vertical inetgration
6
Q
What is diversification?
A
