Corporate Social Responsibility (CSR) Flashcards
Corporate Social Responsibility
The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local
community and society at large
Corporate Social responsibility
The responsibility of business towards the society
Myths surrounding CSR
- not for small businesses
- too complicated and technical
- too expensive
- a market gimmick
- a separate corporate initiative
CSR Projects for businesses
- Market focused
- Product focused
- Employee focused
- Environmental focused
- Society focused
Benefits of CSR
- Winning new businesses
- Enhanced relationships with stakeholders
- Attracting, retaining and maintaining a happy workforce
- Media interest and good reputation
- Access to funding opportunities
- Enhancing your influence in the industry
- Differentiating yourself from the competitor
- Saving money on energy and operating cost
- Increase in customer retention
Forms of responsibilities to investors/ stockholders
Owners invest money in companies. In return, the people who run a company have a responsibility to increase the value of owners’ investments through profitable operations. Managers also have a
responsibility to provide owners (as well as other stakeholders
having financial interests, such as creditors and suppliers) with
accurate, reliable information about the performance of the business
Forms of responsibilities to employees
Companies are responsible for providing employees with safe, healthy places to work—as well as environments that are free from
sexual harassment and all types of discrimination. They should also offer appropriate wages and benefits..
Forms of responsibilities to communities
Provide jobs
• Pay taxes
• Support local education, health, and recreation activities
• Donate funds to community projects
• Encourage employees to volunteer their time
• Donate equipment and products for a variety of activities
Corporate Social Responsibility (CSR) Arguments For
Addresses social issues business caused and allows business to be part of the solution
Protects business self interest.
Limits future government intervention
Addresses issues by using business resources and expertise
Addresses issues by being proactive
Corporate Social Responsibility (CSR)
Arguments Against
Restricts the free market goal of profit maximization
Business is not equipped to handle social activities
Dilutes the primary aim of business
Increase business power
Limits the ability to compete in a global marketplace
Practical application of CSR
Appoint a driver for your CSR initiative
• Communicate your CSR efforts to all your stakeholders clearly and boldly.
• Make your CSR initiative part of your business culture
• Set up CSR measuring indicators to monitor progress and possible
deviations.
• Be enthusiastic about your CSR initiative; be committed to it.
• Report on your initiatives and measure progress/ impact made