Corporate Social Responsibility and Business Models

Question 1

Examples of marketing ethics

Answer 1

• The moral principles and values that guide behaviour within the field of marketing
• Product safety
• Truthfulness in marketing communications
• Honesty in relationships with customers and distributors
• Pricing issues
• Impact on the environment

Question 2

The pyramid of social responsibility

Answer 2

Philantropic
Ethical
Legal
Economic

Question 3

Arguments against CSR

Answer 3

• Misguided
• Does not improve profitability
• Is too costly
• Encourages consumer cynicism

Question 4

Arguments for CSR

Answer 4

• Leads to enhanced corporate image
• Provides marketing opportunities
• Increases organisations ability to attract employees
• Improves access to capital

Question 5

The Business Model Canvas

Answer 5

Value propositions - What value do we deliver to the customer? Which customer needs are we satisfying?

External:
Customer relationships -
Channels - Through which Channels do our Customer Segments want to be reached?
Customer segments - For whom are we creating value?
Revenue streams - For what value are our customers really willing to pay?

Internal:
Key activities - What Key Activities do our Value Propositions require?
Key resources - What Key Resources do our Value Propositions require?
Key partners - Who are our Key Partners?
Cost structure - What are the most important costs inherent in our business model?