Corporate Objectives Flashcards

1
Q

What is a Mission statement

A

A mission statement is a qualitative statement of an organisations aims

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2
Q

What are the disadvantages of mission statements

A

Critics say that mission statements are just a public relations tool

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3
Q

What are Corporate objectives

A

Corporate objectives should flow from the mission statement and corporate vision

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4
Q

What are the aims of corporate objectives

A

Aimed at satisfying the shareholders

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5
Q

What are smart objectives

A

-Specific;
-Measurable;
-Achievable;
-Realistic;
-Time-related

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6
Q

What are Department objectives

A

Each department of a business will set their own objectives which should flow from the corporate objectives

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7
Q

What is the purpose of mission statements

A

A mission statement can define the essence or purpose of the business in just a few sentences

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8
Q

What are the Limitations of mission statements

A

Can be unrealistic and over optimistic
Can be a waste of management time and resources

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