Corporate Objectives Flashcards
What is a Mission statement
A mission statement is a qualitative statement of an organisations aims
What are the disadvantages of mission statements
Critics say that mission statements are just a public relations tool
What are Corporate objectives
Corporate objectives should flow from the mission statement and corporate vision
What are the aims of corporate objectives
Aimed at satisfying the shareholders
What are smart objectives
-Specific;
-Measurable;
-Achievable;
-Realistic;
-Time-related
What are Department objectives
Each department of a business will set their own objectives which should flow from the corporate objectives
What is the purpose of mission statements
A mission statement can define the essence or purpose of the business in just a few sentences
What are the Limitations of mission statements
Can be unrealistic and over optimistic
Can be a waste of management time and resources