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Event Corporate Language > Corporate Lingo > Flashcards

Corporate Lingo Flashcards

1
Q

Thought Starter

A

Images or words that help create ideas for a concept

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2
Q

In kind

A

When a brand offers product instead of funds for an event

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3
Q

way finding

A

information systems that guide people through a physical environment and enhance their understanding and experience of the space (ex. signage, apps, map, etc.)

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4
Q

in lieu of

A

“In lieu of” is an idiom meaning “in place of; instead of,”

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5
Q

Sponsor footprint / opportunities

A

the area occupied or affected by something

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6
Q

Brand

A

A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers

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7
Q

Influencer

A

someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.

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8
Q

partner

A

an entity in which both the profits or losses of a business or other venture are shared between all members

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9
Q

Soft language

A

speaking with an easier tone/language for the listener to digest. None threatening. Using the word “potential” to soften influence

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10
Q

Hard language

A

straight shooter speaking. No filter

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11
Q

work streams

A

the completion of tasks carried out by different people or teams on a product or project. … By doing so, it ensures an optimal result or product. During this phase, the project manager must also maintain collaboration between project stakeholders to ensure everyone remains on the same page

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12
Q

team

A

specific group of people coming together to complete a task

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13
Q

site map

A

a document where you provide information on general elements that will occupy the space

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14
Q

permits

A

gives permission to hold an activity in a space

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15
Q

cadence

A

how often a scheduled thing happens

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16
Q

feedback

A

comments or suggestions of an given idea

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17
Q

consolidate

A

combine (a number of things) into a single more effective or coherent whole.

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18
Q

internal

A

within the core team responsible for the project

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19
Q

conflicts

A

incompatible or clash between entities

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20
Q

touch points

A

A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you

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21
Q

deadline / tight deadline

A

due date of when something needs to be completed / when we don’t have much time to complete a task

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22
Q

outskirts

A

the fringes of something / border or outer edges

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23
Q

seemless flow

A

easy navigation for people to move throughout a designed space

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24
Q

bottle neck

A

a slowed down and crammed traffic of people in a particular location

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25
Q

secondary

A

first to primary

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26
Q

primary

A

first priority

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27
Q

target

A

a specific and designated area for a certain performace

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28
Q

cohesive

A

when parts of a whole fit together well

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29
Q

integrate

A

to form, coordinate, or blend into a functioning or unified whole

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30
Q

drop in

A

place it at a specific location

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31
Q

sponsor entitlements

A

business exposure opportunities and a chance to connect with new customers

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32
Q

existing conversations

A

conversations that are already happening

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33
Q

prominent

A

important

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34
Q

“bring some interests”

A

bring attention to

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35
Q

impressions

A

amount of impact

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36
Q

flushing out

A

putting together organized ideas to present

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37
Q

allocation

A

the act of distributing

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38
Q

positioning

A

placement

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39
Q

ROS

A

Run of Show

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40
Q

Step and Repeat

A

A duplicated idea placed in another location

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41
Q

Toolkit

A

a set of tools used for a particular purpose

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42
Q

moc ups

A

a model of a structure used for experimental purposes

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43
Q

Approval

A

The acceptance of something requested

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44
Q

Render

A

a 2D or 3D mockup of an environment

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45
Q

Brand Footprint

A

the space that a brand occupies at the event

46
Q

Floorplan

A

Specific dimensions and layout of a space

47
Q

COI

A

Certificate of Insurance

48
Q

clarify

A

to make clear

49
Q

in tandem

A

in collaboration / alignment with

50
Q

contingency / contingency plan

A

a future event or circumstance which is possible but cannot be predicted with certainty / a plan to prepare for a future event

51
Q

hand out

A

items that will be given away

52
Q

corral

A

gather together and confine

53
Q

cursor

A

mouse arrow

54
Q

POV

A

point of view

55
Q

rough

A

uncertain

56
Q

commentary

A

notes or suggestions

57
Q

“understand the footprint”

A

understand the details of a given specific space

58
Q

“can get lost”

A

may not align or go over people’s heads

59
Q

aerial view

A

a view from above

60
Q

bleed

A

mix into something that is unwanted

61
Q

clean

A

a lot of negative space

62
Q

traffic

A

the amount of flow in a space

63
Q

modern

A

relating to the present times

64
Q

beer garden

A

a fenced area for drinking when there are people who are under 21 allowed at the event

65
Q

ABC license

A

a license issued by the California Department of Alcoholic Beverage Control authorizing the sale of alcoholic beverages.

66
Q

through line

A

a connecting line

67
Q

QSR

A

quick serve restaurant

68
Q

wrangler

A

someone who can grab a certain type of audience

69
Q

in-house

A

within the immediate team

70
Q

design elements

A

color palettes, logos, vector files, etc. needed for activating a space for a brand

71
Q

photo opp

A

photo opportunity

72
Q

bump up

A

move in front of

73
Q

recommend

A

light suggestion (soft language)

74
Q

360 moment

A

moment where someone can view everything from ever angle

75
Q

load out

A

take everything away

76
Q

load in

A

bringing things into a space

77
Q

back drop

A

the background of something

78
Q

production

A

the action of making something

79
Q

hop

A

leave

80
Q

ROI

A

return of interest

81
Q

pull the trigger

A

to begin the process

82
Q

POS

A

point of sale

83
Q

“landed on”

A

came to the decision of…

84
Q

underwhelming

A

not excited or impactful

85
Q

lead time

A

the date that something will be made and deliveredf

86
Q

fixed

A

not moveable

87
Q

call outs

A

things to draw attention to

88
Q

flag

A

draw concern to

89
Q

blind stab

A

take a guess

90
Q

combing through

A

to understand all the details

91
Q

ancillary

A

providing necessary support to the primary activities or operation of a system

92
Q

brand exposure

A

eyes on the brand

93
Q

lead

A

to guide

94
Q

allotment

A

the amount of something allocated to a particular person

95
Q

buildouts (small or large)

A

the elements involved

96
Q

turnkey

A

of or involving the provision of a complete product or service that is ready for immediate use

97
Q

loop you/me in

A

Get you/me informed of a conversation

98
Q

key stakeholders

A

the core team that approves the massive budget for the event

99
Q

placeholder

A

a filler for something that isn’t completed

100
Q

think through

A

figure out

101
Q

threads

A

conversations

102
Q

references

A

inspiration for an idea

103
Q

walkthrough

A

walking through the designated venue to figure out logistics

104
Q

polished

A

final

105
Q

stamped

A

final approval

106
Q

standard

A

typical decision of something

107
Q

populate

A

to fill with

108
Q

minor

A

not of great importance

109
Q

POC

A

Point of Contact

110
Q

Radio List

A

Radio channels designated to certain groups of people

111
Q

Logo lock up

A

designated and stable place where a logo will be

112
Q

credential list

A

allocation of passes for people to navigate the event

Event Corporate Language (1 decks)

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