Corporate Entrepreneurship Flashcards
1
Q
What is corporate entrepreneurship?
A
The process whereby an individual or a group in association with an existing organisation creates a new organisation or initiates renewal or innovation within that organisation
2
Q
Corporate Venturing
A
Development of a new business inside or at the property of an organisation
3
Q
Strategic Renewal
A
New combo of resources that result in significant changes to an organisations strategy or structure
4
Q
What are some reasons for corporate venturing?
A
Grow and diversify the business
Satisfy and retain bright and motivated staff
Exploit underused resources
To get rid of non core activities
5
Q
What are the steps involved in developing entrepreneurial spirit?
A
- Develop vision & strategy
- Create a culture of innovation
- Develop organisational support
- Reward according to results