Core Message Flashcards
1
Q
What’s the one-line summary of what we do?
A
Help companies reinforce market positioning in more places.
2
Q
Who is this for?
A
Senior marketing and brand leadership in challenger brands.
3
Q
How do you define a challenger company?
A
They target unmet needs and offer a compelling alternative to the norm.
4
Q
What’s our promise?
A
Your positioning comes through everywhere you show up.
5
Q
Why does this matter?
A
Positioning takes repeat exposure and repetition.
6
Q
How will we measure success
A
Brand recall lift
Boost in social engagement
Customer acquisition efficiency
