Core Challenges for CV OEMS

Question 1

Core Challenges for OEM are:

Answer 1

1. Macro economical Challenges
2. Customer Related Challenges
3. Technical and regulatory Challenges

Question 2

Macro economical challenges are:

Answer 2

Cyclical market (related to GDP)
globalization

Question 3

Customer Related Challenges are:

Answer 3

• Heterogenic customer-specific product requirements
• Strong total cost of ownership (TCO) driven product decision
• Rising demand on offerings optimizing customer value chain

Question 4

Technical and regulatory Challenges are:

Answer 4

• Tightening of regulation esp. concerning emission & safety
• High investment needs for future product development
• agressive emmission regulation

Question 5

V-U-L- Scenarios

Answer 5

V: Classic economic shock leading to an intertemporal displacement of demand, resume orig. output path
U: same growth rate at lover level
L: lower growth rate at lover level

Question 6

the margin of a Spediteur:
how is cost reduced?

Answer 6

2 %
efficient planning and dispatching
route optimization
intelligent maintenance scheduling
customized driver training

Question 7

TCO consists of:

Answer 7

Purchase price
depreciation+residual value
toll and tax
insurance
maintenance
fuel
driver

Question 8

Key tools to overcome a cyclical market

Answer 8

1. global presence
2. diversified portfolio (Less segment dependency)
3. focus on services
4. flexibility (increase amount of shared components, reduced cost for R&D)

Question 9

Key areas for Globalization

Answer 9

1. region specific product strategy
2. globalization of engineering
3. local sourcing
4. deep localization of manufacturing

Question 10

Two strategies for Mid-Market truck

Answer 10

1. downgrading of established market truck concepts (Bharat Benz)
2. Upgrading if existing concepts (Tata)

Question 11

five elements of an effective sourcing organization
FCPPM

Answer 11

1. Formal structure
2. Coordinating mechanism
3. Process and policies
4. People and skills
5. Metrics and support systems

Question 12

three powertrains are

Answer 12

BEV
Hydrogen fuel cell
Alternative fuels

Question 13

Prerequisites for Autonomous driving: Connectivity

Answer 13

1. Driving alone (Driver assistance systems, semi self driving)
2. Vehicle to Vehicle (Intersection assistent, Do not pass Warning, Emergency electronic brake light warning)
3. Vehicle to infrastructure (road construction warning, red light warning,…)

Question 14

digital business models are

Answer 14

• Vehicle analytics: Location, fuel efficiency, weight)
• driver analytics: driving behavior, performance reporting)
• Operations management (order management, order tracking)

Question 15

Autonomous L4 and L5

Answer 15

L4:
Highly autonomous
* Autonomous driving
system drives
* Drivers do not have to
respond
* Limited roads
and conditions
L5:
Autonomous driving
* Autonomous driving
system drives
* Drivers may take control,
if option available * Adapts to all roads
and conditions

Question 16

Adoption Rate of Autonomous driving.

Answer 16

1. Frontrunner: USA
2. Early Adopter: China
3. Late Follower: Europe